With GCI new base set-up fee of $25.00, don’t forget that one easy way to reduce the cost per book is to order more books. If you publish 25 books, the set-up cost adds $1 per book, if you order 250 books the per book share of the set up fee is only a dime ($.10). While the set up fee is a flat rate, it divides into the quantity for a per book share. Additionally, as your publishing gets larger, you’ll save on printing and binding as bulk discounts are realized.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

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