January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

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May 2015 Magazine – Produce Tuesday, May 19 2015 

Logical fact of “you get what you pay for” should be included as you form your publication plan. We’d all like library oversewn hard cover books of fine leather (gilt edging anyone), printed on a nice weight (how heavy depending on page count), high cotton content/acid free, fine paper (vellum, high opacity, bright white, etc.). However in the 21st century it’s rare to find anyone with the budget that will allow it.

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This section is drawn from
http://www.gregathcompany.com/publish

Electronic Magazine – October 2014 v13#10: Marketing Monday, Nov 3 2014 

To offset the flat set-up fee is might be budgeted as promotion expense, seek a patron to pay for it (underwrite or sponsor), or offer “set up rebate incentive” based on the number of orders on a given date: The more books ordered by a certain date, the bigger the rebate returned with their book.

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This section is drawn from
http://www.gregathcompany.com/publish/pod

Electronic Magazine – September 2014 v13#9: Production Thursday, Sep 4 2014 

With GCI new base set-up fee of $25.00, don’t forget that one easy way to reduce the cost per book is to order more books. If you publish 25 books, the set-up cost adds $1 per book, if you order 250 books the per book share of the set up fee is only a dime ($.10). While the set up fee is a flat rate, it divides into the quantity for a per book share. Additionally, as your publishing gets larger, you’ll save on printing and binding as bulk discounts are realized.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

October 2004, V3#10: Design Wednesday, Jan 28 2009 

Overall colors: Even if you don’t have a full color budget, you can consider color on a bigger scale.  What colors of cover are offered and what colors of imprint are included in the base price?  What colors of end sheets and text paper can be used economically? A brown suede-look book might really be enhanced with cream text and end papers.  Then, to use gold or bronze foil or even cream ink?

Red foil on carmel suede finish.

Red foil on carmel suede finish.