Electronic Magazine – September 2014 v13#9: Production Thursday, Sep 4 2014 

With GCI new base set-up fee of $25.00, don’t forget that one easy way to reduce the cost per book is to order more books. If you publish 25 books, the set-up cost adds $1 per book, if you order 250 books the per book share of the set up fee is only a dime ($.10). While the set up fee is a flat rate, it divides into the quantity for a per book share. Additionally, as your publishing gets larger, you’ll save on printing and binding as bulk discounts are realized.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

E-Magazine Volume 12 Issue 6: What does it mean? A-Z Thursday, Jun 6 2013 

Art(work): Non-text material (in our shop, this excludes photographs) – may include such things as decorative lettering (not font related), drawings, ornamentation, tables, charts, sketches, maps, reproductions of documents, decorative borders, etc.

Basic Size: Standard sheet size per type of paper that determines the weight.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

December 2005, V4#12: Define Thursday, Jan 29 2009 

Basic Size: Standard sheet size per type of paper that determines the weight.

Basis weight: “Weight” of a given paper determined by the weight of 500 basic size sheets.

Paper Basis Weight: designation given to a sheet of paper in terms of weight of 500 sheets (1 ream) in the standard size.

October 2004, V3#10: Design Wednesday, Jan 28 2009 

Overall colors: Even if you don’t have a full color budget, you can consider color on a bigger scale.  What colors of cover are offered and what colors of imprint are included in the base price?  What colors of end sheets and text paper can be used economically? A brown suede-look book might really be enhanced with cream text and end papers.  Then, to use gold or bronze foil or even cream ink?

Red foil on carmel suede finish.

Red foil on carmel suede finish.