January 2015 Magazine – Marketing Friday, Jan 9 2015 

Online, consider releasing some content related to your book. Table of Contents, Preface, and Contributors are all great ideas that can be shared, in their entirety, that may encourage sales. For genealogy, another idea is the entire index. Giving the index away is arguably a good strategy, and for those who feel this is to much, offer a surname only (no page citation, given names, or other data) – as this lets potential buyers get an idea of what is in your book.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

Electronic Magazine – September 2014 v13#9: Production Thursday, Sep 4 2014 

With GCI new base set-up fee of $25.00, don’t forget that one easy way to reduce the cost per book is to order more books. If you publish 25 books, the set-up cost adds $1 per book, if you order 250 books the per book share of the set up fee is only a dime ($.10). While the set up fee is a flat rate, it divides into the quantity for a per book share. Additionally, as your publishing gets larger, you’ll save on printing and binding as bulk discounts are realized.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

December 2012 E-Zine (V11#12): Marketing Wednesday, Dec 19 2012 

If you didn’t use your Christmas communications this year to spread the word about your publication, begin now to think of how to incorporate it into next year’s greetings:

  • Add information to stationary
  • Include a book focused insert – perhaps free post cards, a book mark, coupon, etc.
  • Mention a new book development in annual letter
  • For genealogy – request a small bit of specific information (don’t forget the SASE is by USPS)

-*-*-*-*-*-*-*-*-*-*-*-
Visit http://www.gregathcompany.com/marketing for more

January 2012 E-Zine (V11#12): Marketing Advice Thursday, Dec 29 2011 

Collaboration may need file exchanges. Online is the fastest, but email attachments can be a problem. Some online file exchange services include:

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/groups.htm

August 2009, V8#8: Computers Wednesday, Aug 5 2009 

With group (publishing), unless you can get together at “the drop of a hat”, your group may find itself in need of a way to share files over the internet. The easiest way to do that is pick a format you all use and send email attachments. However, many people prefer to add another layer of anti-virus protection to this. Rather than basically computer to computer (email), computer to third party area where it can be scanned before downloading into computer. Basic needs can be fulfilled by having an electronic group online, like through Yahoo or Google. However, if more space is needed, here are a few suggestions:

  • www.box.net – free or paid services

  • www.drop.io – this is great because you can set the files to expire when they are loaded. When they expire, they are deleted from the internet.

  • Microsoft SharePoint – Robust paid service

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/publish/groups.htm

June 2007, V6#6: Genealogy Wednesday, Jan 7 2009 

No one is an island – get involved. One of the easiest ways to grow and learn as a researcher is to get out there and interact with other researchers. Book learning not your thing? The more friends you have, the more information they can give you in an informal setting. Try genealogy, history, lineal, and other service organizations!