May 2006, V5#5: Marketing Friday, Jan 30 2009 

Options that will not add to the cost of a periodical may include: 
If currently renewals fall all over the calendar, consider a pro-rated renewal to get everyone renewing the same issue.  Further Tip: Either pro-rate new subscriptions, or offer that year’s back issues to new subscribers to keep renewals the same.

January 2003, V2#1: Genealogy Saturday, Jan 3 2009 

If your lost ancestor is missing during a particular time period, find out if there are any lineal organizations for that time period such as Daughters/Sons/Children of the American Revolution (3 different organizations).  Contact a local chapter to see if they are able to help with your problem.