May, 2016 Complete E-Zine Tuesday, May 3 2016 

What’s It Mean? A-Z
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*Leading:

See Line Spacing on website

*Leaf: Single sheet of paper – each side is a page.

see end sheet on website

*Leaf Attachment: How the pages of a text block are affixed together such as sewn by thread, adhesive, or non-ANSI/NISO/LBI Standard: staples.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When choosing an overall book length and width, consider what sizes books you see of the same subject matter and balance this with what you can place on pages in your preferred format. If economics are a focus, check with your publisher to see what size suggestions they have as well. Logic dictates you can not get the same information on a 5.5×8.5″ book page as on a 8.5×11″ page and maintain the same format, including font size. When deciding your overall size format, don’t forget to estimate the total page count (weight or heft) to decide if the size and format won’t be too heavy to reasonably use or ship economically.

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • Accomplished from printed or digital manuscript.
  • Manuscript formatting and graphic design services are reasonably priced professional service upgrades.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer information on specials – individual “one of”, or reoccurring instances (new or well established).
  • Make your mail piece a gateway to more information available elsewhere such as websites, request printed material, etc. or use QR codes (can include audio or video).

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Always check date ranges of sources. Sometimes a range, sometimes not even very large, actually means only some of this time or non-comprehensive coverage such as the reference book “Calloway County, Kentucky Newspaper Abstracts: Volume A” may be listed to cover 1897-1927, when it actually contains non-comprehensive coverage of 1897 and 1927 (only 2 years).

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Have a tip? e-mail us
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Computer aid!?!
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Over 2 million free books listed here: http://onlinebooks.library.upenn.edu/
The Online Books Page was founded, and is edited, by John Mark Ockerbloom, He is a digital library planner and researcher at the University of Pennsylvania. He is responsible for the content of the site. Alison Miner is Associate Editor.

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Have a tip? e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or https://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.

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October E-Magazine – Complete Wednesday, Sep 30 2015 

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What’s It Mean? A-Z
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Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.
From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

Halftone (pre-press): An image taken from your photo that has a dot pattern laid on it (or made up of dots) for better reproduction. Without the correct dot pattern, the photo would look like a bad copy machine copy (motley). Many of today’s newer copiers automatically lay a pattern, thus better copies.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Tips to promote QR code scans (part 2)

  • Note most QR codes will work if damaged even 30% – allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smbc – allow for distance as well.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Book Manufacturing Concepts (Electronic)
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Ebook audio services develop all the time. An online service that offers both free and professional (paid) services is Booktrack and there are many more.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

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Marketing advice
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Shipping is an important component to many marketing plans. If you choose USPS as your service provider, these links may be of assistance:

Postal Explorer, Price Lists/Rates, RIBBS, Business Customer Gateway

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

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Genealogy ideas – see computer aid this issue

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Computer aid!?!
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Not sure where to start learning online about genealogy and tech? Take a look at Barry’s Genealogy list of webinars and expand from there! http://genealogybybarry.com/introduction-genealogy-webinars/

April 2004, V3#4: Design Tuesday, Jan 27 2009 

Often overlooked space saving technique: Many times, an author wants to put a lot of information in a book, while publishing in the fewest pages possible (basic economics).  While an author may easily be able to fill 400 pages, they may be able to present the same information in an easy to read format of 350 or less – thus spending less per book to produce in hard or softbound format.  If the author has chosen to use photographs, one of the most overlooked ways of “saving space” is to have both the photographs one is interested in using on a page and to “fill up” the white space around the photos and captions with other text.  With our fees for photos, many people group their photos onto pages, but rarely do they think to also add text to these pages.  A page with two 2×4″ photos can accommodate quite a bit of text besides the captions.  Before laying these pages out, it’s always a good idea to double-check with your printer.

September 2003, V2#9: Define Thursday, Jan 15 2009 

Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.

From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

August 2003, V2#8: Define Sunday, Jan 11 2009 

(Print) Margin: Presses cannot print edge to edge on a page. Binding requires trimming also. Proper margin allowance ensures a pleasing end product. (White space all around)