May, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

If you plan a virtual tour, don’t forget to market it! Just like having a book store signing, it can’t be a success if people don’t know it’s happening. Please, plan to do something different with every stop – even if it is just shifting the focus of Q&A topics (one stop, research, another history, another writing, another family, another future work, etc.). If visitors find themselves presented with the same things, they will be more hesitant to follow you.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

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April, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

Your virtual tour can be as little as just increased interaction from a different address, at a given time. However, any tour (real or virtual) is what you make of it. Offering special discounts, individualized signings, goodies (stickers, book marks, art postcards, etc.) and/or even drawing for a free book, are add-ons that may easily be included.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html