October E-Magazine – Complete Wednesday, Sep 30 2015 

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What’s It Mean? A-Z
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Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.
From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

Halftone (pre-press): An image taken from your photo that has a dot pattern laid on it (or made up of dots) for better reproduction. Without the correct dot pattern, the photo would look like a bad copy machine copy (motley). Many of today’s newer copiers automatically lay a pattern, thus better copies.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Tips to promote QR code scans (part 2)

  • Note most QR codes will work if damaged even 30% – allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smbc – allow for distance as well.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Book Manufacturing Concepts (Electronic)
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Ebook audio services develop all the time. An online service that offers both free and professional (paid) services is Booktrack and there are many more.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

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Marketing advice
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Shipping is an important component to many marketing plans. If you choose USPS as your service provider, these links may be of assistance:

Postal Explorer, Price Lists/Rates, RIBBS, Business Customer Gateway

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

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Genealogy ideas – see computer aid this issue

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Computer aid!?!
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Not sure where to start learning online about genealogy and tech? Take a look at Barry’s Genealogy list of webinars and expand from there! http://genealogybybarry.com/introduction-genealogy-webinars/

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September 2005, V4#9: Production Thursday, Jan 29 2009 

A Little About Archival Quality

Internal Factors

The Gregath Publishing Company has a standard paper basis that all quotations and projects are based on unless the customer requests something different.  Our standard fine text paper is a 20/50#, uncoated, white, acid free paper.  This paper meets American National Standards Institute specifications for “Permanence of Paper”.  The paper is manufactured with chemical pulp under alkaline conditions.  Being of a very high benchmark (various ANSI and National Information Standards Organization standards), this paper meets these four basic requirements:

  • pH of 7.5-10 (balanced to archival)

  • A tear resistance of md index>5.25mNm2/6g which corresponds to a minimum of 40 gf.

  • Alkaline reserve: minimum of 2% calcium carbonate equivalent (buffered)

  • Less than 1% lignin (acidic)

This paper also earns “high” to “maximum” life expectancy for “Copies for Office Copying Machines” as established by ASTM International (formerly American Society for Testing and Materials).  This typically applies to xerocopy and digital grades.  While we have yet to find a published expected life span for permanent papers, ASTM suggests in their specification that paper meeting the high classification of this standard may be “usable” for 100 to 1,000 years.  Please note that the ASTM suggestion of usable means it can still be reproduced upon.  A reader can enjoy books printed on paper that is way past this “usable” stage of it’s life.