October E-Magazine – Complete Wednesday, Sep 30 2015 

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What’s It Mean? A-Z
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Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.
From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

Halftone (pre-press): An image taken from your photo that has a dot pattern laid on it (or made up of dots) for better reproduction. Without the correct dot pattern, the photo would look like a bad copy machine copy (motley). Many of today’s newer copiers automatically lay a pattern, thus better copies.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Tips to promote QR code scans (part 2)

  • Note most QR codes will work if damaged even 30% – allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smbc – allow for distance as well.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Book Manufacturing Concepts (Electronic)
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Ebook audio services develop all the time. An online service that offers both free and professional (paid) services is Booktrack and there are many more.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

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Marketing advice
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Shipping is an important component to many marketing plans. If you choose USPS as your service provider, these links may be of assistance:

Postal Explorer, Price Lists/Rates, RIBBS, Business Customer Gateway

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

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Genealogy ideas – see computer aid this issue

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Computer aid!?!
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Not sure where to start learning online about genealogy and tech? Take a look at Barry’s Genealogy list of webinars and expand from there! http://genealogybybarry.com/introduction-genealogy-webinars/

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Electronic Magazine – June 2014, V13#6: Marketing Monday, Jun 2 2014 

Priority express mail (any weight) is the most expensive USPS option for mailing, but generally overnight delivery with money back guarantee.  Additionally, it is easy to add extra insurance ($100.00 already included) and other add on features such as signature notification. Tracking is provided free of charge and flat rate packaging is available.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

New Gregath shipping and handling starts February 1 Thursday, Dec 20 2012 

United States Postal Service (USPS) rates go up January 27, 2013. While we were able to not raise our rates the last time USPS did, our standard S&H will rise from $11.00 for first item to $12.00 for first item (additional items remain the same at $2.00 per). We will allow a small grace period and plan on implementing the raise in S&H February 1, 2013.

Please note that we did not change our S&H when USPS raised rates in 2012, but the 2013 9% average raise wasn’t one we could absorb.