May, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

If you plan a virtual tour, don’t forget to market it! Just like having a book store signing, it can’t be a success if people don’t know it’s happening. Please, plan to do something different with every stop – even if it is just shifting the focus of Q&A topics (one stop, research, another history, another writing, another family, another future work, etc.). If visitors find themselves presented with the same things, they will be more hesitant to follow you.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

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May 2012 E-Zine (V11#5): Marketing Monday, May 7 2012 

Especially if speaking at an event that you are not otherwise compensated for, don’t forget to ask those in attendance to, not only spread the word about your book, but also if they can think of any other groups who might enjoy you as a speaker.  Don’t be shy about taking contact information and following up the leads.

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This section is drawn from
http://www.gregathcompany.com/marketing/events.html

December 2005, V4#12: Marketing Thursday, Jan 29 2009 

Consider developing at least one aspect of the book into a lecture, or character presentation, and market this presentation – always referring to the book.