May 2015 Magazine – Design Tuesday, May 19 2015 

Consider using artwork and graphic elements to enhance your overall book design. This can be done in black and white or color. Please note the example found here of A Witch With No Name, by Rachel Harrison (Harper Voyager, multiple editions). This photo shown as design example – no Copyright infringement intended. The page image to the back is the title page which carries the color graphic and display font through the chapter headers (front) – note the drop cap is not display font for readability.

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This section is drawn from
http://www.gregathcompany.com/publish/design/art.html
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May 2006, V5#5: Production Friday, Jan 30 2009 

When choosing your overall book design, always consider cost and marketability.

October 2004, V3#10: Marketing Wednesday, Jan 28 2009 

You may choose to have matching stationery – including cards, invoices, inserts, etc.  This provides you and your project(s) visibility and product recognition.  If you incorporate your project(s) into your stationery and add a card or bookmark to all correspondence, you never know what interest you may pick up.

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This section is drawn from information online at http://www.gregathcompany.com/marketing.html

September 2004, V3#9: Marketing Wednesday, Jan 28 2009 

When marketing a book, try to keep all of your author produced material to a general theme concerning format.  This might include choosing a paper/card stock color, keeping the major amount of your fonts the same (many even make sure it matches the book).  You may even choose a “theme” (ready made design – often involving graphics)  from a publishing program and carry it throughout.  Like any large retailer, this “small stuff” will help build what is called Name Brand Recognition.  When they see the envelope in the mail, they know without even looking it’s from you.  If they see a flyer they know it’s about the book without reading it.  Many “repeat authors” even carry the design over to other projects.  Some keep the exact same design format, others change one or two elements such as color or headline font.

July 2004, V3#7: Design Tuesday, Jan 27 2009 

Has your genealogy grown?  If you are publishing the work, many times it is necessary to consider more than one book to accommodate your research.  While many like to match the outsides of each book, another idea is to complement.  Rather than trying to match the color/texture of a cover that may have been produced a few years ago, select a different color or texture that is complementary.

May 2004, V3#5: Computer Thursday, Dec 25 2008 

What is an email list?  It is a list of folks who share at least one common interest/theme.  They subscribe to the list.  Anyone on the list can ask or answer questions.  Though sharing many things with a bulletin board format, this is ran through your email.  When anyone sends email to the list, everyone gets a copy in their inbox.  Two places to start your email list search is on US Gen Web and http://egroups.yahoo.com.