July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

Advertisements

February 2004, V3#2: Marketing Monday, Jan 26 2009 

Paid Advertising:

Display advertising can work to ones advantage. National advertising is well worth the effort and cost.  A one column, one inch long display advertisement in a genealogical magazine that is circulated nationally or internationally will usually bring a good response.  Depending on your target audience, display advertisement has been known to bring more interest then the same information placed in the classifieds or even marketplaces.  Advertising rates are usually published in each issue and can vary greatly from publication to publication. The same advertisement may be placed in target newspapers and topical (genealogy, Civil War, hobby, geographically targeted, etc.) magazines. 

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This section is drawn from our online marketing advice at http://gregathcompany.com/marketing.html