October 2012 E-Zine (V11#10): Genealogy Thursday, Nov 1 2012 

Electronic Magazine and Genealogy , , , , , , , , , Gregath Company, Inc. 11:09 am

The internet can be a great tool. Keep an eye out for free trials of premium services that you don’t regularly subscribe to.

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July 2006, V5#7: Marketing Tuesday, Feb 24 2009 

Marketing , , , , Gregath Company, Inc. 8:59 pm

Encourage Repeat Customers (Periodical Focus)

Options that will not add to the cost of a periodical may include: 
Work with label producer on special label marking, maybe even a different label: clear/white, etc.) and note this in the issue. Can even be done by hand such as an highlighted label, a star sticker, etc.  Additional Tip:  Never use the same marking two years (or subscription spans) in a row.
 

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html  

 

May 2006, V5#5: Marketing Friday, Jan 30 2009 

Electronic Magazine and Marketing , , , , , , , , Gregath Company, Inc. 2:26 pm

Options that will not add to the cost of a periodical may include: 
If currently renewals fall all over the calendar, consider a pro-rated renewal to get everyone renewing the same issue.  Further Tip: Either pro-rate new subscriptions, or offer that year’s back issues to new subscribers to keep renewals the same.

 

February 2006, V5#2: Marketing Thursday, Jan 29 2009 

Electronic Magazine and Marketing , , , , , , , , , , Gregath Company, Inc. 4:41 pm

Visit Book Promotion Newsletter Archives for lots of suggestions, case studies, etc. (delivered e-publication is by paid subscription, but online archives are FREE)

 

January 2006, V5#1: Marketing Thursday, Jan 29 2009 

Electronic Magazine and Marketing , , , , , , , Gregath Company, Inc. 4:34 pm

Periodicals: Renewals and New Subscriptions: When considering renewal request strategies, don’t forget to make your renewal efforts “new subscriber” friendly.  Instead of verbiage such as “renewals are due next month”, consider “renewals are due next month – new members are encouraged any time”.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

 

July 2008, V7#7: Genealogy Wednesday, Jan 7 2009 

Genealogy , , , , , , Gregath Company, Inc. 10:43 pm

If you haven’t looked into www.footnote.com yet, take a look. They have lots of plans and are growing all the time. Some things you can see for free, others are subscription.

 

August 2007, V6#8: Genealogy Wednesday, Jan 7 2009 

Electronic Magazine and Genealogy , , , , , , , , , , , , , , , , , , , , , , , Gregath Company, Inc. 6:35 pm

Have you checked out PERSI lately? It is available through HeritageQuest. While this is a subscription program, many libraries with strong genealogy programs allow access on site, and some do from your home. More about PERSI from the Allen County Public Library (http://www.acpl.lib.in.us/genealogy/persi.html):

“The Periodical Source Index, or PERSI, is the largest subject index to genealogical and historical periodical articles in the world. Created by the foundation and department staff of the Genealogy Center of the library here in Fort Wayne, Indiana, PERSI is widely recognized as being a vital source for genealogical researchers.

PERSI is a comprehensive subject index covering genealogy and local history periodicals written in English and French (Canada) since 1800. The time period of the articles ranges from the 1700s to the present. More than 1.8 million index entries from nearly ten thousand titles are represented by this work.

If you are in one of the fourteen Allen County Public Library facilities, you may search the PERSI resource by clicking on “E-Resources” on the main webpage <www.ACPL.Info> and scrolling down to “HeritageQuestOnline.” Clicking on that link and then choosing the “Search PERSI” option with open the index for you. If you do not live in Allen County, IN, check with your local library about the availability of HeritageQuestOnline in your area.”

 

September 2008, V7#9: Computer Saturday, Jan 3 2009 

Computer & Software and Electronic Magazine , , , Gregath Company, Inc. 9:54 pm

If you haven’t looked into www.footnote.com yet, take a look. They have lots of plans and are growing all the time. Some things you can see for free, others are subscription.