The internet can be a great tool. Keep an eye out for free trials of premium services that you don’t regularly subscribe to.
October 2012 E-Zine (V11#10): Genealogy Thursday, Nov 1 2012
Electronic Magazine and Genealogy free, free trials, Internet, pemium, premium services, research, service, subscription, tool, trial 11:09 am
July 2006, V5#7: Marketing Tuesday, Feb 24 2009
Marketing address, customer, option, periodical, subscription 8:59 pm
Encourage Repeat Customers (Periodical Focus)
Options that will not add to the cost of a periodical may include:
Work with label producer on special label marking, maybe even a different label: clear/white, etc.) and note this in the issue. Can even be done by hand such as an highlighted label, a star sticker, etc. Additional Tip: Never use the same marking two years (or subscription spans) in a row.
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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html
May 2006, V5#5: Marketing Friday, Jan 30 2009
Electronic Magazine and Marketing back issue, calendar, cost, option, periodical, pro-rated, renewal, subscription, year 2:26 pm
Options that will not add to the cost of a periodical may include:
If currently renewals fall all over the calendar, consider a pro-rated renewal to get everyone renewing the same issue. Further Tip: Either pro-rate new subscriptions, or offer that year’s back issues to new subscribers to keep renewals the same.
January 2006, V5#1: Marketing Thursday, Jan 29 2009
Electronic Magazine and Marketing effort, friendly, new, periodical, renewal, request, strategy, subscription 4:34 pm
Periodicals: Renewals and New Subscriptions: When considering renewal request strategies, don’t forget to make your renewal efforts “new subscriber” friendly. Instead of verbiage such as “renewals are due next month”, consider “renewals are due next month – new members are encouraged any time”.
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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html
July 2008, V7#7: Genealogy Wednesday, Jan 7 2009
Genealogy fee, foot note, footnote, free, online, service, subscription 10:43 pm
If you haven’t looked into www.footnote.com yet, take a look. They have lots of plans and are growing all the time. Some things you can see for free, others are subscription.
September 2008, V7#9: Computer Saturday, Jan 3 2009
Computer & Software and Electronic Magazine document, footnote, resource, subscription 9:54 pm
If you haven’t looked into www.footnote.com yet, take a look. They have lots of plans and are growing all the time. Some things you can see for free, others are subscription.