September 2005, V4#9: Design Thursday, Jan 29 2009 

Splitting binding types for economy: Final book publishing costs can be reduced by the types of bindings that are chosen.  While a full project of hardbound books (standard, deluxe, or color) may not be affordable, a publishing of softbound books are.  Depending on the project, it may be possible to hard bind a few of these special to accommodate special paid pre-orders, special gift and family books, collector editions, etc.  By printing the text blocks at the same time, offset orders even saves on printing, versus publishing a hand full of hardbound books separately.

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August 2005, V4#8: Marketing Thursday, Jan 29 2009 

A correctly applied for and used ISBN can lead to more sales and easier distribution.  Having an ISBN adds your book to the “Books in Print” series.  Most major online booksellers use this as their database.  This is also how most bookstores check on availability for special orders.

June 2005, V4#6: Marketing Thursday, Jan 29 2009 

If an author chooses to, applying for ISBN numbers will get the book(s) in the “Books In Print” reference series.  Additionally, many stores that special order, do so from this ISBN database.  An ISBN number (and barcode) may be required if one plans to utilize a large wholesale distributor. ISBN website – www.bowker.com.