June E-Magazine Thursday, Jun 2 2016 

What’s It Mean? A-Z
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Library Binding Institute (LBI): The main trade associating representing the binding industry. They collaborated with the National Information Standards Organization (NISO) to produce the American National Standard fro library binding.

Line Spacing: Actual space between lines of text characters on a page.  The standard computer default of “single” can be “squeezed” or “expanded” as space allows.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Here are what are considered standard industry terms with approximate heights:

Double elephant folio 50″
Atlas folio 25″
Elephant folio 23″
F = folio 15″ (coffee table book)
Q = quarto (4to) 12″ (telephone book)
O = octavo (8vo) 9″ (standard hardcover)
D = duodecimo (12mo) 7″ (standard paperback)
S = sixteenmo (16mo) 6″
T = twentyfourmo (24mo) 5″
thirtytwomo (32mo) 5″
fortyeightmo (48mo) 4″
sixtyfourmo (64mo) 3″

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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

  • True 600 dpi digital reproduction for high quality books.
  • Basic promotional pieces are easily designed, produced, and mailed as specified.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn’t net enough return also claim print is dead. Don’t discount direct mailing for promotion. Some content ideas include:

  • Offer free information that is of service to buyers (tips, tricks, hacks, advice, etc.)
  • Invite them personally to an event or to take advantage of your services
  • Further promotion: think of things you can do for your customers!

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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The Online Catalog for the California State Archives

Online access to summary descriptions of the vast documentary treasures maintained by the California State Archives. A division of the Office of the Secretary of State, the California State Archives is responsible for the management and preservation of state government records. Within the more than 300 million items in its collections are documents from the state’s first constitutional convention in 1849, land grant records of the Spanish and Mexican eras, campaign contribution statements, State Supreme Court and Courts of Appeal case files, legislative committee files, original laws, papers of many of the state’s leading politicians, and large collections of photographs, maps, drawings, and audio/visual materials.

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Computer aid!?!
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Trying to locate something using an old bookmark/favorite that is no longer there? One of many options to try is the Wayback Machine at Archive.org. Currently in a handy search box at the top of the page, it searches previous versions of a lot of the internet. It’s not comprehensive, but is a user friendly way to “recover” material that has gone “missing.

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February 2016 E-Zine: Complete Monday, Feb 1 2016 

Design Inspiration
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At the earliest, as you complete your manuscript, you should begin thinking about what editions you will be publishing in. Estimated page count, target usage, and type of binding may dictate different maximum page margins for traditionally printed books. Depending on the software options (index, end/foot note, etc.) you use to produce your work separate manuscript files for each edition may be needed. Preliminary work for electronic edition may be done in a word processing application followed by a straight conversion (such as PDF) or export for more work done in a program geared to produce electronic publication manuscripts.

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This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
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Book Manufacturing Concepts
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Using Microsoft Publisher, Adobe InDesign (or other program of this type)? While it is easy to place frames and objects outside of your established margins and even running off the edge of the page (full bleed), remember margins are necessary to produce a page pleasing to the eye and many forms of standard printing do not allow for no margin or bleed printing. Always place all elements, unless previously discussed with your publisher, within your established margins.

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This section is drawn from
http://www.gregathcompany.com/info/tips/selfmanuscript.html
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Marketing advice
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In the 21st century Social Networking is not going away. Where you may have “pressed the flesh” and been active in organizations to network in the past (thus getting the word out on your current and past projects), getting involved in the online community can be great if your marketing is “grass roots” based. Don’t go crazy – it will just result in more stress about learning something new: Learn about your options, join one at a time and monitor a bit before making it a marketing platform. In this way, if the interface or tone doesn’t seem right for you, you won’t gain followers you’ll abandon if you discontinue.

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Genealogy ideas – this issue marketing applies to genealogy as well.
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Have a tip? e-mail us
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Computer aid!?! – see Design Inspiration this issue.

September 2015 Ezine – Definitions Wednesday, Sep 2 2015 

Gripper Margin (*Grip): Margin space that is needed to get the page through the press.  Strictly speaking the *Grip is space that cannot be printed upon, and is always larger on one of the 4 edges of the paper. 

Grain – refer to paper grain

*= standard term not generally used at Gregath

October 2008, V7#10: Computer Saturday, Jan 3 2009 

Create a gutter margin in MS Word

Microsoft Word (all versions) If you are preparing a camera ready digital manuscript of any length at all, you probably want a  binding margin – commonly called a gutter margin. In MS Word, you add the extra gutter space through mirror margins. With the file you want margins for open, select “File” at the top of your screen to get the pull-down menu; select “Page Setup”; if not already visible, select “margins”; set “Top”, “Bottom”, “Left”, and “Right” all the same size; set gutter to add the extra binding space to your taste; choose gutter position to fit the orientation of paper – left for long edge binding; under the pages/multiple pages setting click the arrow down and choose mirror – this will alter the preview at the bottom of the box – showing the gutter in crosshatch; select OK or “Default” then “OK”. If you are (going to be) working with multiple files, select “Default” before closing this dialog box. Also, if you are setting margins on a file that already has text in it, make sure “Whole document” is selected in the “Apply to:” dialog box. When you have typed in your headers and footers, print out a page and use a ruler to be sure all four margins are where you thought they’d be. If it is not, repeat this process changing the settings that are not the right size. Different versions of word, as well as printers and fonts will impact your best settings.