August 2015 Magazine – Define A-Z Monday, Aug 17 2015 

*Gang Shoot(ing): Several photographs to be included in the publication are placed together and halftoned at one time.  While many printers do this by shooting any photo “as they come” within the manuscript – this does not turn out well many times for very light and very dark photos.  This technique is often employed to reduce cost of photo.  Our new electronic halftoning process eliminates this need.

Gloss(y) paper: Paper that has been coated on one or both sides during paper production.  Some high gloss papers glare, making them difficult to read.  Additionally, gloss paper is generally expensive and can not be offset printed.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Electronic Magazine – September 2014 v13#9: Marketing Thursday, Sep 4 2014 

CACTreeBusCards copyWhen ordering full color cards of a business or calling card size: Depending on the needs of the project, high gloss coating, available at extra charge, may be an important upgrade: Besides allowing the color layout to “pop”, this greatly improves the longevity of business cards.

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This section is drawn from
http://www.gregathcompany.com/service/cards/businesscalling.html