April 2005, V4#4: Marketing Wednesday, Jan 28 2009 

You have paid for acid free paper and your books is “built to last” – don’t forget to include this in your list of positive selling points, when possible.  After all, the beautiful book you have produced cost you (and, by extension the customer) more than if it was on newsprint paper!  One place you always have a chance to mention this is in a press release.  You may choose other selling points for space use in paid advertisements and networking time and space.

March 2005, V4#3: Marketing Wednesday, Jan 28 2009 

Marketing is promotion!  To promote a book, good things about the book contents, yourself, your family (if genealogy) or area (if research tool), and history, as well at the physical form the book takes will be pointed out. These are all selling points.  Don’t overlook something that is positive because it wasn’t the main publishing focus.  For instance, archival quality is becoming a much talked about and sought after element in reference book publishing.  Whether this was of high priority for the author personally, it may contribute to sales if it is publicized.