Leap Year 2012 Publishing Special Offers Monday, Jan 23 2012 

Occasionally, Gregath extends special publishing package offers. As leap year doesn’t happen every year, these special – limited time – offers triple the savings potential. Publishing orders received by February 29, 2012 may qualify for free ISBN, free Library of Congress Number and up to $10.00 per book savings on color hard bindings. Check out the full details and get your mailing ready!

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December 2002, V1#4: Marketing Friday, Jan 9 2009 

Pre-publication price/sale:  If you don’t already know who your target audience is for your book, it’s not to early to start finding out.  Once you know who your audience (potential buyers) are, contact them before your book is back from the publishers.  Extend them the courtesy of a special price (we suggest at least $10 off) if they send you a paid order by the publication date.  We find that giving people around a month works well for postal contacts.  Email and phone contacts wouldn’t need quite as long.  If you decided to go with a wholesale price as discussed last issue, you could offer the same price as pre-publication or a higher one. 

By extending a pre-publication special, you single out customers and make them feel special in addition to helping out in the wallet!  This is especially good for the author who is funding their own publication.  Our company even offers 200 free flyers with any offset printing order to help with this effort.  

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