July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

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Electronic Magazine – September, 2014, v13#9: Define Thursday, Sep 4 2014 

What’s It Mean? A-Z
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*Copyright page: see verso
Corners – Library: Each corner of the cover material is folded at a 45-degree angle that permanently affixes to the cover boards. All glued-off overhang shall be turned into the case. Meets library binding standard: ANSI/NISO/LBI Z39.78
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

October 2005, V4#10: Define Thursday, Jan 29 2009 

Paper Opacity: property which minimized to “show through” of printing from the book side of the next sheet.

Uncoated: Paper with no surface treatment; the printing surface is the stock itself.

Absorbent Paper (see Paper): Covering a variety of papers made for absorbing water and inks (degrees vary).  Examples: duplicating, filter, blotting and toweling papers.

June 2006, V5#6: Computer Friday, Dec 26 2008 

Are you one of those folks who can’t seem to get the mouse clicking on the right button? Lots of times, it can be as simple as being left handed – yes, a mouse is by default right handed. Do you continually click the right button, instead of the left? If you don’t share your computer with many others, you can change your mouse to respond too your right clicks (just remember that if you do, all instructions to left click will be right, etc. instead):

(XP instructions) Access your computer’s control panel (double click the “my computer” icon on the desktop; in that window, click “control panel”  in “other places” from the left column). In the control panel, double click “mouse” – this will bring up a mouse dialog box. Under the buttons tab, click the check box for “switch primary and secondary buttons” – the graphic to the right will then change buttons. Don’t forget to click “Apply” (right button now) at the bottom of the box to close it. If you don’t click the Apply button, the buttons may not remember the switch.

April 2006, V5#4: Computer Friday, Dec 26 2008 

Does your mouse never seem to do what the instructions say it is supposed to do? Double check to see if the instructions were for right or left click. Many times we can get the mouse to do something, even if we click the wrong button.

Mouse backwards? Do you have to right click even if it says left? Tune in next month or email us for the instructions…