July 2004, V3#7: Marketing Tuesday, Jan 27 2009 

Keeping in mind shipping costs while setting a book’s price, many choose to send their mailings USPS Media Mail.  As with any class of mail, this one has some rules you may not be aware of.  One of which is that no billing invoice or advertisement may be placed in the box.  As always when sending through the post office, packing slip/inventory with arrival address is still encouraged.

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April 2004, V3#4: Marketing Tuesday, Jan 27 2009 

When figuring pricing, remember shipping material costs.  If you choose to send your books via USPS Priority mail, you can order your boxes and tape free of charge directly from the post office online at http://www.usps.com.  Find the shipping materials area and the boxes, tape you need, the “price” is $0.00.  There are stipulations you’ll need to adhere to that are listed on their site including you must use these items for priority class only.

November 2002: V1#3: Marketing Wednesday, Dec 24 2008 

When deciding on what the total cost (retail) for you book is to be you need to consider not only production cost but any additional postage during manufacturing or other hidden costs as well as delivery postage to your customers (if you plan to sell “postage included”).  In a genealogy or family history, it is not usually smart to try to recoup research, manuscript preparation or travel time and expense through your retail price.  However, one may wish, once they have established the “break even point” and what profit margin they wish to have they might want to add in “standard wholesale”.  In the book industry genre (topic, subject) wide, book stores and book dealers expect to be able to buy books at 40% off the retail sales price.  If you add 40% to what you feel you need from a book, then you will be getting a basic price for wholesale sales and that basic price+40% on retail sales.  This also gives you room to run special pricing if you desire such as a lower pre-publication price (discussed next month) or a sale at a family reunion, etc.