January 2006, V5#1: Marketing Thursday, Jan 29 2009 

Periodicals: Renewals and New Subscriptions: When considering renewal request strategies, don’t forget to make your renewal efforts “new subscriber” friendly.  Instead of verbiage such as “renewals are due next month”, consider “renewals are due next month – new members are encouraged any time”.

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This section is drawn from
http://www.gregathcompany.com/marketingsubscriptions.html

June 2005, V4#6: Design Wednesday, Jan 28 2009 

Sometimes, the choice of index format is governed by economics of a printed book.  We suggest that an index format is used that the author would like to see in a reference book.  Regardless of one’s ultimate choice of index format, it is sometimes tempting to disregard – even a completed index – to save the cost of printing the extra pages.  With the strong growth of personal computers in the home, a suggestion is placing that 50 pages (not uncommon for a large book) of index on CD to include in all book sales.  Offer a print out upon request for a print out fee – this can be staple bound, 3-hole punched, etc.

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This section is drawn from information online at http://www.gregathcompany.com/indexing.html