October E-Magazine – Complete Wednesday, Sep 30 2015 

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What’s It Mean? A-Z
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Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.
From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

Halftone (pre-press): An image taken from your photo that has a dot pattern laid on it (or made up of dots) for better reproduction. Without the correct dot pattern, the photo would look like a bad copy machine copy (motley). Many of today’s newer copiers automatically lay a pattern, thus better copies.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Tips to promote QR code scans (part 2)

  • Note most QR codes will work if damaged even 30% – allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smbc – allow for distance as well.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Book Manufacturing Concepts (Electronic)
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Ebook audio services develop all the time. An online service that offers both free and professional (paid) services is Booktrack and there are many more.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

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Marketing advice
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Shipping is an important component to many marketing plans. If you choose USPS as your service provider, these links may be of assistance:

Postal Explorer, Price Lists/Rates, RIBBS, Business Customer Gateway

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

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Genealogy ideas – see computer aid this issue

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Computer aid!?!
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Not sure where to start learning online about genealogy and tech? Take a look at Barry’s Genealogy list of webinars and expand from there! http://genealogybybarry.com/introduction-genealogy-webinars/

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December 2003, V2#12: Design Thursday, Jan 22 2009 

Most printer/publishers can and do provide color work for customers. Color achieved as a result of ink changes or combination ink runs are often priced higher. Depending on the method of reproduction however if you wanted say brown printing on cream paper the ink is still 1 color (brown instead of black) and wouldn’t be charged extra (however the color paper would cost extra). Often color changes are used to highlight certain text areas or for a coat of arms. Should you desire a color photo page, we offer process work. However, it must be pointed out that it is not cost effective on runs less than 500.  We can also have color pages copied or in very small quantities possibly inkjet reproduced for economy.  

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This section is drawn from information online at http://www.gregathcompany.com/tips.html 

October 2003, V2#10: Production & Design Saturday, Jan 17 2009 

There are several real problems concerning reproducing pictures that authors may not be aware of. The very best reproduction processes lose some quality from the original. Some “antique” photos are sent to the printers that are barely discernible as pictures. These pictures should be taken to a professional restorer or computer graphic whiz (with a high quality photo quality printer), first. Remember that the printer can do many miracles with size, but most are not set up to restore faded photos. Any old, faded photos sent to the printer will only result in faded print and possibly disappointment.

If you are preparing a manuscript for publication, take a critical look at the pictures. Do they show the detail you want? Is there too much unwanted background? Are the faces too light? Too dark? In many cases, there are no better pictures of the subject and in some cases, no others at all. In these cases, the question is, Can they be enhanced? Quite often, the answer is yes! In most major cities, a trip to the yellow pages will find a photo restorer. When you have photos reproduced, compare them closely with the originals. Often the reproducer, to improve contrast, loses detail.

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This section is drawn from information online at http://gregathcompany.com/tips.html 

August 2003, V2#8: Production Sunday, Jan 11 2009 

Offset printing versus digital printing

When delving into the world of digital reproduction/printing, (family) historians should be sure exactly what they are paying for.  A large percentage of “digital print” that is being published is simply being produced on a digital based copy machine.  While today’s digital machines (of any type) are much better than the copy machines even 15 years ago, this format hasn’t been tested by time.  Much like any E-book format you can get today – it cannot be considered archival quality because of this.  There are some true digital printing presses – accepted and tested printing processes that receive their printable image directly from a computer rather than plate, film, or other media.  These are as archival as their printing process that has been tested over time.

December 2002, V1#4: Genealogy Saturday, Jan 3 2009 

Having trouble deciphering old records?  In addition to spidery hand (which can’t be helped) and bad reproduction (you might seek out another copy – even in microfilm), a culprit may be differing styles of writing.  Check out information on old handwriting.  One example if the instance of double s’s (ss) was often written like a misshapen lowercase cursive “f”…