November 2005, V4#11: Marketing Thursday, Jan 29 2009 

Using your contact information, follow up your initial press release with subsequent releases such as a report on sales, family gatherings, signing party, new projects, special offers/sales (holiday free shipping, contributor/family discount), etc.

December 2004: V3#12: Marketing Wednesday, Jan 28 2009 

As the holiday season progresses, we’d like to take the time to remind everyone that a report on the book project in all of your holiday correspondence can increase interest and donated materials.