April 2003, V2#4: Marketing Friday, Jan 9 2009 

Prepare (and send) press releases to all media (newspaper, radio, TV, etc.) within the area as you are completing work on the manuscript, again when they are being published, and after to cover such events as signing parties, etc.

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June 2006, V5#6: Genealogy Tuesday, Jan 6 2009 

In the world of MP3 players and multi-media computers, consider looking into podcasts for further information. The Genealogy Guys do a weekly podcast (broadcast online that can be listened to at any time/on demand) that is a pleasure to listen to – as well as having great genealogy information. If you are an oral learner (you have to be told, rather than reading, or experimenting), podcasts are a blessing, and many can be accessed at no fee. Do you find you have the radio on most of the time “in the background”? Download a podcast – or several – and you’ll have the most effective “learning by osmosis” as you can get. Podcasts can be found online for a variety of subjects – even computers and software. This can also be a targeted value added service if played at a customer service related venue. The patrons of the Muskogee, Oklahoma Library (Genealogy Department) already enjoy this feature! Search podcasts out with your favorite search engine, or query your eList(s) for recommendations.