November E-Magazine – Complete Tuesday, Nov 3 2015 

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What’s It Mean? A-Z
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Hardbound (hard back, hard cover): Books that are covered with the binding material of your choice, over binding boards and meet either LBI or ALA standards.  

  • Standard Hardbinding: see above – Oversewn with a free spine imprint and free single line front cover imprint – usually gold foil.
  • Full Color Illustrated:  see above – 4-color imprinted laminated paper – free cover layout. Book block usually adhesive or side sewn.
  • Deluxe/Executive Hardbinding: see above – binding material is usually Lexitone. Book is Oversewn with free spine imprint including bars and free custom (no larger than 6×9″) front imprint – variety of inks & foils available.

*Hard Copy Manuscript: See Camera Ready Manuscript

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration – not in this issue

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Book Manufacturing Concepts
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Other uses for QR codes in a book can include adding unproven conclusions/hypothesis, transcription of document, remembrances, family recipes or traditions, citation, etc.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Marketing advice – not in this issue
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Genealogy ideas
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Irish Archives Resource – 34 databases in one place: http://www.iar.ie/

Read the full blog article: http://blog.familytreemagazine.com/insider/2014/09/17/NewWebsiteHelpsYouResearchIrishGenealogyIn34ArchivesOfIreland.aspx

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Computer aid!?!
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Searching for data online? http://www.reddit.com/r/datasets may also be able to help you find data sets (information) good for genealogy, marketing, and beyond.

Advertisements

October E-Magazine – Complete Wednesday, Sep 30 2015 

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What’s It Mean? A-Z
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Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.
From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

Halftone (pre-press): An image taken from your photo that has a dot pattern laid on it (or made up of dots) for better reproduction. Without the correct dot pattern, the photo would look like a bad copy machine copy (motley). Many of today’s newer copiers automatically lay a pattern, thus better copies.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Tips to promote QR code scans (part 2)

  • Note most QR codes will work if damaged even 30% – allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smbc – allow for distance as well.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Book Manufacturing Concepts (Electronic)
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Ebook audio services develop all the time. An online service that offers both free and professional (paid) services is Booktrack and there are many more.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

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Marketing advice
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Shipping is an important component to many marketing plans. If you choose USPS as your service provider, these links may be of assistance:

Postal Explorer, Price Lists/Rates, RIBBS, Business Customer Gateway

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

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Genealogy ideas – see computer aid this issue

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Computer aid!?!
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Not sure where to start learning online about genealogy and tech? Take a look at Barry’s Genealogy list of webinars and expand from there! http://genealogybybarry.com/introduction-genealogy-webinars/

September 2015 Ezine – Book Design Wednesday, Sep 2 2015 

Tips to promote QR code scans

  • Provide a call to action near the code.
  • Be mysterious, but useful: consider “teasing” code content, but not fully describing.
  • Go beyond the basics, consider using your color scheme/logo/font/theme in the design of the code. If you are basic, use design options (color/shape/photo) to draw the eye to the code.
  • Test to be sure your completed size works – don’t get too small or overly large.
  • Remember content will be viewed on mobile device. Example of making desirable content work in this format might be: Instead of bringing up a full size map, email the link to the full size map, so the user can view on larger computer monitor. Likewise, remember generally slower connection speeds when deciding how much compression or segmentation of material to incorporate.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

August 2015 Magazine – Market Monday, Aug 17 2015 

QR codes can be used in a variety of marketing ways to expand on your marketing dollar, ease the book ordering process for customer, preview book content, provide materials not possible “in print” with your budget, etc.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

July 2015 Magazine – Design Thursday, Jul 2 2015 

QR (Quick Response) codes are Smartphone or tablet (with reader app) readable and may be used to to enrich and/or ease customer/reader interaction and experience. Some QR functionality may be inaccessible if not on an active internet connection. This type of code was envisioned as “open source”, so there are wide varieties of free and nearly free services available online:   Start your search with the term “QR code generator”. Many sites that contain generators provide further free information from usage ideas to history and examples.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html