January 2016 E-Zine: Complete Monday, Jan 11 2016 

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What’s It Mean? A-Z
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Headband/Footband (also header/footer in binding terms): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. Now available as upgrade in color hard binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be “hinged” into a “finished” book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or – trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Consider adding extra material to a book through QR codes, removable media (CD/DVD, USB, memory card), or cloud links.

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Book Manufacturing Concepts
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If budget is a watch word, consider the weight difference between hard and soft cover books when shipping.

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Marketing advice
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Take into consideration USPS price and standards changes (effective 1-17-2016) when figuring book shipping prices.

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Genealogy ideas
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It takes a village: Don’t discount getting together with other like-minded people for education and reinforcement. Gregath is hosting a retreat in October that may be of interest.

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Computer aid!?!
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Do you have something (format) you use over and over again from MS Office – maybe with just a little bit of tweaking? Consider making the format (blank without personalized information) into a template. In your MS program, make a file that contains all the repetitive format and information. When you save as (save if not already saved), click the down arrow by format (under file name) and choose template (word template, excel template, etc.). To make it easier to use, save it where your other templates for that program are saved – or make a dedicated template file folder that is easy to find.

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November E-Magazine – Complete Tuesday, Nov 3 2015 

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What’s It Mean? A-Z
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Hardbound (hard back, hard cover): Books that are covered with the binding material of your choice, over binding boards and meet either LBI or ALA standards.  

  • Standard Hardbinding: see above – Oversewn with a free spine imprint and free single line front cover imprint – usually gold foil.
  • Full Color Illustrated:  see above – 4-color imprinted laminated paper – free cover layout. Book block usually adhesive or side sewn.
  • Deluxe/Executive Hardbinding: see above – binding material is usually Lexitone. Book is Oversewn with free spine imprint including bars and free custom (no larger than 6×9″) front imprint – variety of inks & foils available.

*Hard Copy Manuscript: See Camera Ready Manuscript

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration – not in this issue

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Book Manufacturing Concepts
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Other uses for QR codes in a book can include adding unproven conclusions/hypothesis, transcription of document, remembrances, family recipes or traditions, citation, etc.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Marketing advice – not in this issue
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Genealogy ideas
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Irish Archives Resource – 34 databases in one place: http://www.iar.ie/

Read the full blog article: http://blog.familytreemagazine.com/insider/2014/09/17/NewWebsiteHelpsYouResearchIrishGenealogyIn34ArchivesOfIreland.aspx

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Computer aid!?!
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Searching for data online? http://www.reddit.com/r/datasets may also be able to help you find data sets (information) good for genealogy, marketing, and beyond.

October E-Magazine – Complete Wednesday, Sep 30 2015 

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What’s It Mean? A-Z
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Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.
From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

Halftone (pre-press): An image taken from your photo that has a dot pattern laid on it (or made up of dots) for better reproduction. Without the correct dot pattern, the photo would look like a bad copy machine copy (motley). Many of today’s newer copiers automatically lay a pattern, thus better copies.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Tips to promote QR code scans (part 2)

  • Note most QR codes will work if damaged even 30% – allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smbc – allow for distance as well.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Book Manufacturing Concepts (Electronic)
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Ebook audio services develop all the time. An online service that offers both free and professional (paid) services is Booktrack and there are many more.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

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Marketing advice
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Shipping is an important component to many marketing plans. If you choose USPS as your service provider, these links may be of assistance:

Postal Explorer, Price Lists/Rates, RIBBS, Business Customer Gateway

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

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Genealogy ideas – see computer aid this issue

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Computer aid!?!
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Not sure where to start learning online about genealogy and tech? Take a look at Barry’s Genealogy list of webinars and expand from there! http://genealogybybarry.com/introduction-genealogy-webinars/

September 2015 Ezine – Book Design Wednesday, Sep 2 2015 

Tips to promote QR code scans

  • Provide a call to action near the code.
  • Be mysterious, but useful: consider “teasing” code content, but not fully describing.
  • Go beyond the basics, consider using your color scheme/logo/font/theme in the design of the code. If you are basic, use design options (color/shape/photo) to draw the eye to the code.
  • Test to be sure your completed size works – don’t get too small or overly large.
  • Remember content will be viewed on mobile device. Example of making desirable content work in this format might be: Instead of bringing up a full size map, email the link to the full size map, so the user can view on larger computer monitor. Likewise, remember generally slower connection speeds when deciding how much compression or segmentation of material to incorporate.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

August 2015 Magazine – Market Monday, Aug 17 2015 

QR codes can be used in a variety of marketing ways to expand on your marketing dollar, ease the book ordering process for customer, preview book content, provide materials not possible “in print” with your budget, etc.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html

August 2015 Magazine – Production Monday, Aug 17 2015 

Quick Response (QR) codes have been in use for quite some time, but this doesn’t mean they are proof against changing technology and cultural tastes. On the surface, this seems to indicate code use is better utilized in (short term) marketing material. However, if you plan for possible future changes, or only use QR for extra bonus information or material that wouldn’t be included in a “normal” printed book, these codes may bring lasting added value.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

August 2015 Magazine – Design Monday, Aug 17 2015 

Popular QR Code uses include

  • vCard (virtual business card) on regular business or calling cards
  • Click for more/extra/color/exclusive content (maps, individual photo or gallery, music, video, PDF)
  • Order yours via Paypal
  • Go to…Website (including pages not linked any other way), blog, social media, app, etc.
  • Exclusive text, actually encoded into the code itself, of all types – over 4,000 characters (special offers, expanded information, etc.).
  • Make a call (dialing now)
  • Produce email (material submission, sign up/request for…)

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

July 2015 Magazine – Design Thursday, Jul 2 2015 

QR (Quick Response) codes are Smartphone or tablet (with reader app) readable and may be used to to enrich and/or ease customer/reader interaction and experience. Some QR functionality may be inaccessible if not on an active internet connection. This type of code was envisioned as “open source”, so there are wide varieties of free and nearly free services available online:   Start your search with the term “QR code generator”. Many sites that contain generators provide further free information from usage ideas to history and examples.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html