February 2017 E-Zine Tuesday, Feb 7 2017 

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What’s It Mean? A-Z
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Paper Grain: The direction most of the fibers within paper generally lie, corresponding to the direction of their flow on the papermaking machine.

Paper Opacity: Nontransparent property which prevents or reduces “show through” of printing from the book side of the next sheet.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Via digital watermark consider adding monograms, coats of arms, or book subject/part wallpaper designs to some, or all pages.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Too much of a good thing: While technology exists to jam pack content on a page, and layer it with digital watermarks, don’t use it in such a way that it splits the reader’s attention too much. You don’t want readers feeling like they have a puzzle book that is hard to read.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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When using book content online (marketing or sharing), do Copyright protect yourself by placing information in a watermark on each page/image. Visit a few examples on our website: Alexander Index (PDF), Green Index (PDF), Chute Cover (JPG)

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Genealogy ideas
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Did you know the Library and Archives of Canada is digitizing (and making available) WWI soldier information: http://www.bac-lac.gc.ca/eng/discover/military-heritage/first-world-war/first-world-war-1914-1918-cef/Pages/canadian-expeditionary-force.aspx

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Have a tip?  e-mail us
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Computer aid!?!
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Looking for other ways to have your manuscript “at hand”? A tablet may be a better compromise between a desk or laptop and a phone. Again, Android users can download MS Word app for free, while Windows users can access MS Word for free, while online. Many of today’s tablets can also attach keyboards, mice and wireless printers with ease while having robust memory (both speed and capacity).

Electronic Magazine – September 2014 v13#9: Marketing Thursday, Sep 4 2014 

CACTreeBusCards copyWhen ordering full color cards of a business or calling card size: Depending on the needs of the project, high gloss coating, available at extra charge, may be an important upgrade: Besides allowing the color layout to “pop”, this greatly improves the longevity of business cards.

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This section is drawn from
http://www.gregathcompany.com/service/cards/businesscalling.html