February 2017 E-Zine Tuesday, Feb 7 2017 

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What’s It Mean? A-Z
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Paper Grain: The direction most of the fibers within paper generally lie, corresponding to the direction of their flow on the papermaking machine.

Paper Opacity: Nontransparent property which prevents or reduces “show through” of printing from the book side of the next sheet.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Via digital watermark consider adding monograms, coats of arms, or book subject/part wallpaper designs to some, or all pages.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Too much of a good thing: While technology exists to jam pack content on a page, and layer it with digital watermarks, don’t use it in such a way that it splits the reader’s attention too much. You don’t want readers feeling like they have a puzzle book that is hard to read.

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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When using book content online (marketing or sharing), do Copyright protect yourself by placing information in a watermark on each page/image. Visit a few examples on our website: Alexander Index (PDF), Green Index (PDF), Chute Cover (JPG)

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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Genealogy ideas
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Did you know the Library and Archives of Canada is digitizing (and making available) WWI soldier information: http://www.bac-lac.gc.ca/eng/discover/military-heritage/first-world-war/first-world-war-1914-1918-cef/Pages/canadian-expeditionary-force.aspx

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Have a tip?  e-mail us
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Computer aid!?!
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Looking for other ways to have your manuscript “at hand”? A tablet may be a better compromise between a desk or laptop and a phone. Again, Android users can download MS Word app for free, while Windows users can access MS Word for free, while online. Many of today’s tablets can also attach keyboards, mice and wireless printers with ease while having robust memory (both speed and capacity).

Advertisements

July 2015 Magazine – Design Thursday, Jul 2 2015 

QR (Quick Response) codes are Smartphone or tablet (with reader app) readable and may be used to to enrich and/or ease customer/reader interaction and experience. Some QR functionality may be inaccessible if not on an active internet connection. This type of code was envisioned as “open source”, so there are wide varieties of free and nearly free services available online:   Start your search with the term “QR code generator”. Many sites that contain generators provide further free information from usage ideas to history and examples.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

March, 2015 Magazine – Production Wednesday, Mar 4 2015 

Even if not “going online” the information found on the noted page should be produced – as it will be invaluable to book promotion. Once produced, it can also be used (or re-used) as a press kit basis.

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This section is drawn from http://www.gregathcompany.com/service/markting/website.html

New POD program to help books get in print and stay there Thursday, Aug 29 2013 

New publishing program: Personal POD.
This new program joins long-standing Advertise and Sell and Royalty programs to better assist authors.

December 2005, V4#12: Production Thursday, Jan 29 2009 

A Little About Archival Quality

External Factors Beyond Production

If the books are shipped from the publisher to the author, the heat of summer or the cold of winter will subject the books to extremes in temperature. Humidity can become a factor, even before the books are sold, especially in the summer in the south.  Books stored where light from a window falls on them directly subjects them to harmful UV.  Highly urban areas may have high air pollution that could affect the books. Skin itself (body oil, sweat, finger food grease, etc.), from the reader, can adversely affect the book, as well.  The list can go on and on…

November 2005, V4#11: Production Thursday, Jan 29 2009 

A Little About Archival Quality

External Factors – Production

  • Offset Printing (generally 100 or more books)

Offset printing involves chemicals which may overcome the buffering of the standard paper to some extent.  The process takes place at room temperature with standard lighting and both sides of the page are printed at once.  We use a non-oxidizing, rubber base ink (pH-N/A) rather than an oil base.

  • Digital Printing (generally 99 or fewer books)

The paper is subjected to high heat and light during the initial transfer process.  Note it goes through this process twice for book pages, once for each side.  The black powder toner seems to have quite a resistance to secondary heat sources.

October 2005, V4#10: Production Thursday, Jan 29 2009 

A Little About Archival Quality

Internal Factors

  • Binding

The various binding processes that are employed take the same care to negate acidity as the care of paper selection noted above.

External Factors – Production

  • Gregath Printing Facility

Our printing plant is in a rural area with low air pollution.  While we are not a “white glove” facility, our employees are kept to a “clean hands” policy, which minimizes the amount of oils on the skin (guarding against acid transfer), as well as taking precautions to further lower particulates and chemicals in the air, in-house. Our physical plant is kept at an optimum temperature with a low relative humidity (down to 45%).

February 2004, V3#2: Production Monday, Jan 26 2009 

All production processes (of any type) have waste, one figure listed recently in a trade publication places destroyed pieces of projects at 5-10%, we generally are much lower.  This is why many publishers/printers employ the 10% rule (if you order 100, you may receive – and pay for – 110 or only 90).  When you order 200 from us, we actually produce more then what it would take to produce 200 books from the beginning to be sure of delivering  200.  If more than 200 are actually produced in the end, the author/customer has the option of purchasing them or the are destroyed at no additional cost to the author/customer.

November 2003, V2#11: Production Saturday, Jan 17 2009 

Digital/POD

Once the digital manuscript has cleared pre-press it is ready for production.  The file or files are sent to the digital machine directly from the front office computers.  The book block is printed out already collated.  Depending on the size of the book and publication quantity, the digital files may be printed out in smaller page sequences and hand collated in preparation for binding.  Additionally, special items such as 4-color, slick inserts and card dividers are added by hand as well – as required.

November 2002: V1#3: Marketing Wednesday, Dec 24 2008 

When deciding on what the total cost (retail) for you book is to be you need to consider not only production cost but any additional postage during manufacturing or other hidden costs as well as delivery postage to your customers (if you plan to sell “postage included”).  In a genealogy or family history, it is not usually smart to try to recoup research, manuscript preparation or travel time and expense through your retail price.  However, one may wish, once they have established the “break even point” and what profit margin they wish to have they might want to add in “standard wholesale”.  In the book industry genre (topic, subject) wide, book stores and book dealers expect to be able to buy books at 40% off the retail sales price.  If you add 40% to what you feel you need from a book, then you will be getting a basic price for wholesale sales and that basic price+40% on retail sales.  This also gives you room to run special pricing if you desire such as a lower pre-publication price (discussed next month) or a sale at a family reunion, etc.

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