June 2015 Magazine – Marketing Saturday, Jun 6 2015 

When producing press releases, here are more suggestions:

  • Don’t hesitate to include a headline  (1 line – the essence about your topic and not include author’s name)
  • 2-3 line summary of topic early in the piece
  • Consider formatting with “talking points”.

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This section is drawn from
http://www.gregathcompany.com/publish/service/marketing/freeadvertising.html

November 2005, V4#11: Marketing Thursday, Jan 29 2009 

Using your contact information, follow up your initial press release with subsequent releases such as a report on sales, family gatherings, signing party, new projects, special offers/sales (holiday free shipping, contributor/family discount), etc.

May 2004, V3#5: Marketing Tuesday, Jan 27 2009 

Press release tip: After writing, go back over it – are there places where you can say the same things with fewer words? (see previous tip).

November 2003, V2#11: Market Saturday, Jan 17 2009 

Press release tip – With so much information that can be included, adhere to the “mini-skirt rule” – keep it short (as possible) while not sacrificing content.

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This section is drawn from our online marketing advice at http://www.gregathcompany.com/marketing.html

September 2003, V2#9: Market Saturday, Jan 17 2009 

Press release tip – Include background on the author, writing, and subject matter to some extent.

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This section is drawn from our online marketing advice at http://www.gregathcompany.com/marketing.html 

July 2003, V2#7: Marketing Sunday, Jan 11 2009 

Press release tip – The first line of the release should be an attention getter.

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This section is drawn from our online marketing advice at http://www.gregathcompany.com/marketing.html

May 2003, V2#5: Marketing Sunday, Jan 11 2009 

Press release tip – Article should answer the 5 W’s: who, what, why, when, and where.

April 2003, V2#4: Marketing Friday, Jan 9 2009 

Prepare (and send) press releases to all media (newspaper, radio, TV, etc.) within the area as you are completing work on the manuscript, again when they are being published, and after to cover such events as signing parties, etc.