Pryor and Reed family book new reprints Tuesday, Jul 2 2013 

We are excited to have been able to work with John H. Cunningham III to bring two of his family books back into print. They will be shortly ready to ship and available in soft cover and CD:

The American Pioneers: the History of John Raleigh Pryor and Iva Beatrice Barnhart Pryor, with Histories of Allied Families, by John H. Cunningham III, 1989, 2013 reprint. 470 pages, 8.5×11″, softbound book. R3813-$40.00

The American Pioneers: the History of John Raleigh Pryor and Iva Beatrice Barnhart Pryor, with Histories of Allied Families, by John H. Cunningham III, 1989, 2013 electronic edition. 470 pages, 8.5×11″, CD-PDF. ER3813-$30.00

The Descendants of Amos C. Reed and Jemima Kennard with Histories and Genealogies of Allied Families, by John H. Cunningham III, 1992, 2013 reprint. 230 pages, 8.5×11″, softbound book. R3814-$28.00

The Descendants of Amos C. Reed and Jemima Kennard with Histories and Genealogies of Allied Families, by John H. Cunningham III, 1992, 2013 electronic edition. 230 pages, 8.5×11″, CD-PDF. ER3814-$25.00

The soft cover editions are also available for pre-publication paid orders at a slight discount: Order before August 1, 2013 and get $5 off Pryor retail soft cover and $4 off Reed retail soft cover.

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September 2005, V4#9: Marketing Thursday, Jan 29 2009 

With pre-publication sales, consider offering, in addition to the pre-publication payment discount, something special about those paid books.  It could be author signed, numbered, include a color photo page, color divider pages, custom frontice piece, or an improved binding for an extra charge.  If the publishing project is for softbound books, offer a hardbound collectors edition price in addition to the regular discount softbound edition.  If going the hardbound/softbound marketing route, don’t forget to market to your libraries, especially if you are able to offer the hardbound edition for not much more than the standard retail for the softbound edition will be.

November 2002: V1#3: Marketing Wednesday, Dec 24 2008 

When deciding on what the total cost (retail) for you book is to be you need to consider not only production cost but any additional postage during manufacturing or other hidden costs as well as delivery postage to your customers (if you plan to sell “postage included”).  In a genealogy or family history, it is not usually smart to try to recoup research, manuscript preparation or travel time and expense through your retail price.  However, one may wish, once they have established the “break even point” and what profit margin they wish to have they might want to add in “standard wholesale”.  In the book industry genre (topic, subject) wide, book stores and book dealers expect to be able to buy books at 40% off the retail sales price.  If you add 40% to what you feel you need from a book, then you will be getting a basic price for wholesale sales and that basic price+40% on retail sales.  This also gives you room to run special pricing if you desire such as a lower pre-publication price (discussed next month) or a sale at a family reunion, etc.