Pre-Publication Sales Pricing on Lincks Reprint Thursday, Dec 8 2011 

Today a new reprint is announced:
Lincks’ Trunk and Branches, 1795-1985 Second Edition, by George Lincks, 2012 Reprint. 196 pages, 8.5×11″, softbound book, indexed, contains photo section, ISBN 978-1-936091-19-5. R3812-$35.00 – Retail
 
Order before January 1, 2012 for only $25.00 each – includes USPS Priority S&H ($11.00 Value)
 
Don’t forget about our Pre-Christmas Sale either – http://www.gregathcompany.com/catalog/sale.html
 
Brief Ordering Information:

By PayPal: Send us a request of what you wish to order and what email address to use. We will send you a direct billing via email/PayPal.

By Mail: Send full payment with order to Gregath Company, Inc., Box 505, Wyandotte, OK 74370. If wishing to order with funds not originating in the United States, an additional handling fee will be accessed. Please contact us for details. 

December 2002, V1#4: Marketing Friday, Jan 9 2009 

Pre-publication price/sale:  If you don’t already know who your target audience is for your book, it’s not to early to start finding out.  Once you know who your audience (potential buyers) are, contact them before your book is back from the publishers.  Extend them the courtesy of a special price (we suggest at least $10 off) if they send you a paid order by the publication date.  We find that giving people around a month works well for postal contacts.  Email and phone contacts wouldn’t need quite as long.  If you decided to go with a wholesale price as discussed last issue, you could offer the same price as pre-publication or a higher one. 

By extending a pre-publication special, you single out customers and make them feel special in addition to helping out in the wallet!  This is especially good for the author who is funding their own publication.  Our company even offers 200 free flyers with any offset printing order to help with this effort.