March, 2015 Magazine – Define Wednesday, Mar 4 2015 

End Sheet(s) (*leaf*end papers): The element of a hardbound book that consists of the “inside” of the covers and the first and last sheet of paper in the book.  The end sheets are adhered to the inside of the binding boards and attach to the book via a double hinge that includes a sheet of paper.

*Engraving: See Cover Plate

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

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June 2012 E-Zine (V11#6): Marketing Wednesday, Jul 18 2012 

In today’s world it is important to send out a polished appearance. This includes using handwriting only for specific impact. A PR mailer should have your return information printed on it, however a hand addressed piece can add to the personalized touch. We offer a variety of printed envelope options (standard minimum 500). Hesitant to buy 100s of custom imprinted envelopes for this project? Did you know USPS can send you envelopes in several styles with postage already on them in quantities as few as 50? Fairly plain ones cost 57 cents each – only 1 penny more than a blank post-paid envelope from USPS. Visit USPS  and mouse over “shop” (in the blue line) and click “Order Personalized Stamped Envelopes” (3rd choice). Don’t forget to sign in (or create your free account). Payment options even include PayPal! (instructions current as of 7-18-12)

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This section is drawn from
http://www.gregathcompany.com/marketing

September 2004, V3#9: Production Wednesday, Jan 28 2009 

More about end sheets: If a hardbound book is produced, consider printed or matching end sheets (blue cover, blue end sheets). A low cost alternative to pre-printed end sheets would be fancy book plates of “free form one of a kind end papers” made with an inked rubber stamp.