March 2017 E-Zine Monday, Feb 27 2017 

///////////////////////////////
What’s It Mean? A-Z
///////////////////////////////

Perfect (*adhesive, *notch, *wrap around cover) Binding/Bound: Soft type binding type that secures pages and cover together with glue at the spine (square backed). Stereotype paperback – think telephone directory or paperback novel.  Click here for information web page.

pH Balanced Paper (see Acid Free): Our standard book paper: Chemically neutral paper with a pH of 7.0-10.  See Also Archival webpage.

Terms marked with an asterisk (*) are not generally used in our office.

-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Design Inspiration
///////////////////////////////

If already paying for color, use of color watermarks on an otherwise black and white page can add “pep” and dimension.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Book Manufacturing Concepts
///////////////////////////////

Did you know a digital watermark could be described as traditional ghosting of images? A well planned execution can produce much finer detail to much greater effect than many professional ghosting projects of yesteryear.

///////////////////////////////
Marketing advice
///////////////////////////////

Even in today’s world, print has still proven the most effective channel for sales – even when promoting electronic editions. Free PR promotion in publications (newspapers, newsletters, bulletins, circulars, boutique papers and magazines) may need follow up – the days of “if you write it they will print it” are, for the most part, long gone. In addition to brainstorming what publications to send them (alumni, your hometown, subject town[s], industry specific, church, organization, or other special interest), be sure to include all contact information (including electronic) in your cover letter.

-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Genealogy ideas
///////////////////////////////

A taxing question: Are tax records standardized? No – different places and times produce different records. A quick listing of a few include: poll or head, quit-rent, income, real property (land), personal property. Documents may record these separately or in combination and the quantity of data varies as well.

-*-*-*-*-*-*-*-*-*-*-*-
Have a tip?  e-mail us
-*-*-*-*-*-*-*-*-*-*-*-

///////////////////////////////
Computer aid!?!
///////////////////////////////

While there may be an app for so many things, what happens if there isn’t? For instance, one of our staffers has a Yahoo mail account and a Windows tablet. Yahoo has a seamless Android app, but there are security issues with the Windows system. Don’t get too caught up in needing an app for everything: Hopefully your appliance has enough memory, it can handle the traditional websites one might be used to visiting on a desktop or laptop.

November 2005, V4#11: Production Thursday, Jan 29 2009 

A Little About Archival Quality

External Factors – Production

  • Offset Printing (generally 100 or more books)

Offset printing involves chemicals which may overcome the buffering of the standard paper to some extent.  The process takes place at room temperature with standard lighting and both sides of the page are printed at once.  We use a non-oxidizing, rubber base ink (pH-N/A) rather than an oil base.

  • Digital Printing (generally 99 or fewer books)

The paper is subjected to high heat and light during the initial transfer process.  Note it goes through this process twice for book pages, once for each side.  The black powder toner seems to have quite a resistance to secondary heat sources.

September 2005, V4#9: Production Thursday, Jan 29 2009 

A Little About Archival Quality

Internal Factors

The Gregath Publishing Company has a standard paper basis that all quotations and projects are based on unless the customer requests something different.  Our standard fine text paper is a 20/50#, uncoated, white, acid free paper.  This paper meets American National Standards Institute specifications for “Permanence of Paper”.  The paper is manufactured with chemical pulp under alkaline conditions.  Being of a very high benchmark (various ANSI and National Information Standards Organization standards), this paper meets these four basic requirements:

  • pH of 7.5-10 (balanced to archival)

  • A tear resistance of md index>5.25mNm2/6g which corresponds to a minimum of 40 gf.

  • Alkaline reserve: minimum of 2% calcium carbonate equivalent (buffered)

  • Less than 1% lignin (acidic)

This paper also earns “high” to “maximum” life expectancy for “Copies for Office Copying Machines” as established by ASTM International (formerly American Society for Testing and Materials).  This typically applies to xerocopy and digital grades.  While we have yet to find a published expected life span for permanent papers, ASTM suggests in their specification that paper meeting the high classification of this standard may be “usable” for 100 to 1,000 years.  Please note that the ASTM suggestion of usable means it can still be reproduced upon.  A reader can enjoy books printed on paper that is way past this “usable” stage of it’s life.