April, 2015 Magazine – Marketing Tuesday, Mar 31 2015 

Consider including in your marketing plan forward action, of some type (website/blog/social media post, personal or broadcast email, etc.), every week (or every day).

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This section is drawn from
http://www.gregathcompany.com/service/marketing

New POD program to help books get in print and stay there Thursday, Aug 29 2013 

New publishing program: Personal POD.
This new program joins long-standing Advertise and Sell and Royalty programs to better assist authors.

May 2009, V8#5: Computer Tuesday, May 5 2009 

Do I need a Web Presence?

If you are an author or genealogist, the short answer is a shouted YES. Whether it be a Facebook or MySpace page, Twitter account, blog (Blogger, WordPress, etc.), a dedicated website with your own domain, or combinations of the above, being on the internet is becoming as standard as business cards, letterhead, and post office boxes for professional and hobbyists alike. You need to “get out there” to be found, just be careful how much you reveal. I always suggest using a post office box for an online address. If you want to talk to folks on the phone, but are worried about giving your permanent information out, buy a pay as you go phone. They are like disposable email addresses, if the account becomes a problem, discard it.

February 2004, V3#2: Marketing Monday, Jan 26 2009 

Paid Advertising:

Display advertising can work to ones advantage. National advertising is well worth the effort and cost.  A one column, one inch long display advertisement in a genealogical magazine that is circulated nationally or internationally will usually bring a good response.  Depending on your target audience, display advertisement has been known to bring more interest then the same information placed in the classifieds or even marketplaces.  Advertising rates are usually published in each issue and can vary greatly from publication to publication. The same advertisement may be placed in target newspapers and topical (genealogy, Civil War, hobby, geographically targeted, etc.) magazines. 

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This section is drawn from our online marketing advice at http://gregathcompany.com/marketing.html 

September 2002, V1#1: Marketing Wednesday, Dec 24 2008 

Locally, if no one has thrown you an autograph or release party, you can do one yourself.  Make sure you notify all the local media as well as book stores, libraries, etc. in addition to sending out personal invitations.