November & December 2016 E-Zine Tuesday, Dec 13 2016 

This busy season we are announcing both issues can be found on our website or in a Facebook note. We realize this may not “deliver it to your door” like placing the text in three different places online, but think it might be worth the little extra effort for blog readers.

Electronic Magaizine Issues now all current! Tuesday, May 20 2014 

Our monthly electronic magazine has now been brought up and is current. You can view individual entries on our blog – by subject, or go to our website to view them by issue.

December 2006, V5 #12: Marketing Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 

If using email for renewals, don’t use it only for renewals, consider sending extra/color photos (if Copyright release is available), timely tidbits, in-depth coverage, save the dates, quote of the week/month, etc. – things to encourage opening over discarding.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

November 2006, V5 #11: Marketing Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 

  • Include a “clip and mail” renewal form in renewal issue.

  • Build a subscribers database of email addresses, send renewal notices by email.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

October 2006, V5 #10: Marketing Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 

  • Turn the reverse side of the mailer into a full Renew Now notice.

  • Add a renew now line to the masthead (top of the front page of the issue).

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

September 2006, V5 #9: Marketing Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 

  • If label producer can do this, add “RENEW NOW”, or “Last Issue” to last issue label.

  • If all subscribers expire at the same time, add a renew now note to the outside of the mailer on the same side as the delivery information.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

August 2006, V5 #8: Design Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 
Work with label producer to see if their software supports renewal date updates – put renewal date on mailing label (above address information) on each issue.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

July 2006, V5#7: Marketing Tuesday, Feb 24 2009 

Encourage Repeat Customers (Periodical Focus)

Options that will not add to the cost of a periodical may include: 
Work with label producer on special label marking, maybe even a different label: clear/white, etc.) and note this in the issue. Can even be done by hand such as an highlighted label, a star sticker, etc.  Additional Tip:  Never use the same marking two years (or subscription spans) in a row.
 

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html  

May 2006, V5#5: Marketing Friday, Jan 30 2009 

Options that will not add to the cost of a periodical may include: 
If currently renewals fall all over the calendar, consider a pro-rated renewal to get everyone renewing the same issue.  Further Tip: Either pro-rate new subscriptions, or offer that year’s back issues to new subscribers to keep renewals the same.

April 2006, V5#4: Marketing Thursday, Jan 29 2009 

One marketing options that will add too much to the cost of a book or periodical may include: Consider adding a loose purchase/renewal form to (renewal) issue – use colored paper for “pop”.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

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