November 2005, V4#11: Marketing Thursday, Jan 29 2009 

Using your contact information, follow up your initial press release with subsequent releases such as a report on sales, family gatherings, signing party, new projects, special offers/sales (holiday free shipping, contributor/family discount), etc.

April 2003, V2#4: Marketing Friday, Jan 9 2009 

Prepare (and send) press releases to all media (newspaper, radio, TV, etc.) within the area as you are completing work on the manuscript, again when they are being published, and after to cover such events as signing parties, etc.

September 2002, V1#1: Marketing Wednesday, Dec 24 2008 

Locally, if no one has thrown you an autograph or release party, you can do one yourself.  Make sure you notify all the local media as well as book stores, libraries, etc. in addition to sending out personal invitations.