March 2003, V2#3: Marketing Friday, Jan 9 2009 

Paid Advertising

Some newspapers may still have “personal” columns which are usually widely read.  Sunday editions are the most popular.  They are usually sold on a “per word” basis and are more reasonable than the display type advertising.  Depending on the type of book you publish, this can be an effective avenue.

December 2002, V1#4: Marketing Friday, Jan 9 2009 

Pre-publication price/sale:  If you don’t already know who your target audience is for your book, it’s not to early to start finding out.  Once you know who your audience (potential buyers) are, contact them before your book is back from the publishers.  Extend them the courtesy of a special price (we suggest at least $10 off) if they send you a paid order by the publication date.  We find that giving people around a month works well for postal contacts.  Email and phone contacts wouldn’t need quite as long.  If you decided to go with a wholesale price as discussed last issue, you could offer the same price as pre-publication or a higher one. 

By extending a pre-publication special, you single out customers and make them feel special in addition to helping out in the wallet!  This is especially good for the author who is funding their own publication.  Our company even offers 200 free flyers with any offset printing order to help with this effort.  

January 2006, V5#1: Genealogy Tuesday, Jan 6 2009 

While no staff has tried this resource, a group of researchers have started a business to help locate and obtain UK (England & Wales, Scotland and Northern Ireland) birth, marriage or death certificates.

http://www.bmd-certificates.co.uk – no longer a good link

This is a Pay Service, and we do not endorse this site and their services in any way.  This is an FYI resource listing.