July 2015 Magazine – Computer Aid Thursday, Jul 2 2015 

Do you like adopting new bells and whistles for your computer? Have you checked out this database of cool (and helpful) stuff?
http://www.wincustomize.com/

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Electronic Magazine – June 2014, V13#6: Marketing Monday, Jun 2 2014 

Priority express mail (any weight) is the most expensive USPS option for mailing, but generally overnight delivery with money back guarantee.  Additionally, it is easy to add extra insurance ($100.00 already included) and other add on features such as signature notification. Tracking is provided free of charge and flat rate packaging is available.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

August 2009, V8#8: Define Wednesday, Aug 5 2009 

Hard binding spotlight #1

Mt. Zion, GA: Deluxe bindingHardbound (hard back, hard cover): Books that are Library Oversewn and covered with the binding material of your choice, over .98 binding boards.  Click here for more information.

  • Standard Buckram Hardbinding: see above – binding material is buckram with a free spine imprint and free single line front cover imprint – usually gold foil. Click here for more information.

  • Full Color Illustrated:  see above – 4-color imprinted laminated paper – free cover layout. Click here for more information.

  • Deluxe/Executive Hardbinding: see above – binding material is usually Lexitone with free spine imprint including bars and free custom (no larger than 6×9″) front imprint – variety of inks & foils available. Click here for more information.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

August 2009, V8#8: Production Wednesday, Aug 5 2009 

Not all soft bindings are created equal. Know the standard options of the publisher. If the standard offerings don’ already do so, can they include elements that you are interested in? This should be a factor in choosing your publisher/binder.

October 2006, V5 #10: Marketing Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 

  • Turn the reverse side of the mailer into a full Renew Now notice.

  • Add a renew now line to the masthead (top of the front page of the issue).

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

August 2006, V5 #8: Design Friday, Mar 20 2009 

Options that will not add to the cost of a periodical may include: 
Work with label producer to see if their software supports renewal date updates – put renewal date on mailing label (above address information) on each issue.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

July 2006, V5#7: Marketing Tuesday, Feb 24 2009 

Encourage Repeat Customers (Periodical Focus)

Options that will not add to the cost of a periodical may include: 
Work with label producer on special label marking, maybe even a different label: clear/white, etc.) and note this in the issue. Can even be done by hand such as an highlighted label, a star sticker, etc.  Additional Tip:  Never use the same marking two years (or subscription spans) in a row.
 

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html  

May 2006, V5#5: Marketing Friday, Jan 30 2009 

Options that will not add to the cost of a periodical may include: 
If currently renewals fall all over the calendar, consider a pro-rated renewal to get everyone renewing the same issue.  Further Tip: Either pro-rate new subscriptions, or offer that year’s back issues to new subscribers to keep renewals the same.

September 2004, V3#9: Design Wednesday, Jan 28 2009 

Top Design Ideas that COST, and some options that don’t: In today’s economy, there are lots of suggestions devoted to producing a quality book with as little cost involved to the author as possible – this issue is no exception.  However, many family projects are the culmination of a lifetime of work, many times where the author has been setting aside funds for publication for years.  Additionally, as a labor of love, some families can’t put a price on such a keepsake.  This month we’d like to offer a few suggestions if “money is no object” – and ways to make the book look that way.

  • Have a sheet for each book that is the edition number.  Each book will be 1 or 100, 2 of 100, 3 of 100, etc. (more economical – have a page “_____ of 100” and hand number in the blank once you have books.)

  • Add a photo, document, notes, etc. CD to the book.  Printing black and white photos? Include the color on on CD, etc.  The CD is a cost saver due to the fact that you don’t have to pay for the color printing, nor printing for everything you can stuff on a CD.

  • See Book Manufacturing Concepts V3#9 Production

July 2004, V3#7: Production Tuesday, Jan 27 2009 

Always find out what you get for the “hardbinding”.  We have recently upgraded our “standard buckram” to standard that includes many of deluxe options.

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This section is drawn from information online at http://gregathcompany.com/hb/index.html

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