E-Magazine Volume 12 Issue 4: Marketing Monday, Apr 1 2013 

Not all free PR is good: What to do about a review that doesn’t truthfully represent the published content? Look long and hard at the item and seek others input – is there even a grain of truth to it? Address any facts before moving onto untruths. Online there may be no definitive action, however here are some strategies: If the review is user added, reply/comment, or post; if it is a reputable website, contact the website (though many reviews are considered opinion and will not be removed); strive for multiple factual reviews – across social media, blog, email, service and website platforms.

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This section is drawn from http://www.gregathcompany.com/service/marketing/freeadvertising.html

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November 2012 E-Zine (V11#11): Marketing Thursday, Nov 1 2012 

If not already active in the online community concerning your subject matter – become active: Post to blogs, social network, supply reviews, offer opinions and reference or link lists, and other activities to ‘become known’. Never make your activity feel like it is only being completed so you can have “free” advertising, but never forget to include your book title, a link, etc. so interested people can follow a breadcrumb trail.

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Visit http://www.gregathcompany.com/marketing for more