June 2009, V8#6: Marketing Friday, May 29 2009 

Digital books and tear sheets are a greener alternative to high quality published books, as the industry, make ready, waste standard is 10%. Though traditional tear sheets may be available with offset books, free of charge.

This section is drawn from


November 2005, V4#11: Production Thursday, Jan 29 2009 

A Little About Archival Quality

External Factors – Production

  • Offset Printing (generally 100 or more books)

Offset printing involves chemicals which may overcome the buffering of the standard paper to some extent.  The process takes place at room temperature with standard lighting and both sides of the page are printed at once.  We use a non-oxidizing, rubber base ink (pH-N/A) rather than an oil base.

  • Digital Printing (generally 99 or fewer books)

The paper is subjected to high heat and light during the initial transfer process.  Note it goes through this process twice for book pages, once for each side.  The black powder toner seems to have quite a resistance to secondary heat sources.

July 2005, V4#7: Production Thursday, Jan 29 2009 

Paper opacity is the lack of transparency that allows a sheet to conceal print on the opposite side.  weight, brightness, type of fiber and filler in testing can all greatly influence opacity.  Reflectance of paper is measured when backed successfully by a white body and a black body.  The ratio of these two measurements determines the opacity reading.  Typical opacity of 50# white offset is 88-90; 20# business paper is 84-88.  A quick and very basic “home” test is to print something large and black (black and white clip art and or various sized of bolded text) on a sheet of paper, place a blank sheet of the paper to be tested over this printed sheet.  Any print that happens to show through, will show a bit more if actually printed on the currently black paper.  For book printing, take your darkest page and try this test.  Many manuscript designers will change their manuscript elements to decrease the opacity needed for a nice book rather than pay the difference for higher opacity.

February 2004, V3#2: Define Monday, Jan 26 2009 

Offset Printing: A photo-duplicate of each page – achieved through the use of a plate made from an the original.
For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html