November, 2013 Electronic Magazine – Genealogy Friday, Nov 1 2013 

Follow this link to a great article: It reminds that, though genealogy is a major hobby, there are both good and bad ways to get others involved in your interests.

http://www.djoshuataylor.com/2013/10/10/expanding-our-audience/

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E-Magazine Volume 12 Issue 5: Marketing Thursday, May 2 2013 

Not all free PR is good: What to do about a review that doesn’t truthfully represent the published content? Look long and hard at the item and seek other’s input – is there even a grain of truth to it? Address any facts before moving onto untruths. In print, contact the publisher – any ethical publication will strive for an unbiased product, though reviews are still many times considered opinion. Think positive: This contact may lead to more press that may not have happened without this extra follow up.

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This section is drawn from http://www.gregathcompany.com/service/marketing/freeadvertising.html

August 2003, V2#8: Design Sunday, Jan 11 2009 

We receive manuscripts, including pictures with the instructions “Do Not Cut Pictures”, every day. No printer that we know of would have any reason to cut your ORIGINAL pictures/submissions. In our printing process, a negative and a new print [known as a half-tone) must be made in order to be reproduced on an offset press. Many snapshots are of one or a few family members, with a whole lot of unnecessary background. Most of these pictures show very little, if any, detail of the subject. If they were enlarged and the half tone “cropped for effect”, the same size picture would show the subject(s) in much more detail.

July 2003, V2#7: Design Sunday, Jan 11 2009 

Pictures can and do add considerably to a book. Often an author may fail to secure photo information, thinking that the use of pictures would be too expensive. While it is true that the inclusion of photos does increase costs, their use can be cost effective, while adding a very nice touch to your valuable work. Check with your printer/publisher to see what type of format they can work with for your book and if any formats you may use carry additional expense.  We work from loose original [no negatives, please] black and white photos, sepias, tin types, color photos.  While not recommended, we also can work from b/w or color copies, some computer files or color slides.

Please note that while we can work from computer print outs, they shouldn’t be grouped on single printed out sheets. For economy’s sake, cut them apart so they are “loose” (don’t forget to ID them). If what we work from are not loose, additional charges will apply.