May 2015Magazine – Marketing Tuesday, May 19 2015 

If putting together a press kit, realize you should go beyond the traditional: In the 21st Century, we are becoming accustomed to personalized marketing materials and you should consider personalized targeting when possible. At the very least, be sure to include a personalized, personally signed cover or explanation letter with each kit.

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This section is drawn from
http://www.gregathcompany.com/publish/service/marketing

Electronic Magazine – August, 2014, v13#8: Marketing Monday, Aug 11 2014 

Don’t lose sight of marketing (in any form or format) being an ongoing effort. Never look at a strategy as “one and done”. It should continue and plans evolve – unless you have sold out of a planned, definitive edition and have no plans of ever again republishing.

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This section is drawn from
http://www.gregathcompany.com/service/marketing