February 2016 E-Zine: Complete Monday, Feb 1 2016 

Design Inspiration
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At the earliest, as you complete your manuscript, you should begin thinking about what editions you will be publishing in. Estimated page count, target usage, and type of binding may dictate different maximum page margins for traditionally printed books. Depending on the software options (index, end/foot note, etc.) you use to produce your work separate manuscript files for each edition may be needed. Preliminary work for electronic edition may be done in a word processing application followed by a straight conversion (such as PDF) or export for more work done in a program geared to produce electronic publication manuscripts.

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This section is drawn from
http://www.gregathcompany.com/publish/design/layout.html
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Book Manufacturing Concepts
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Using Microsoft Publisher, Adobe InDesign (or other program of this type)? While it is easy to place frames and objects outside of your established margins and even running off the edge of the page (full bleed), remember margins are necessary to produce a page pleasing to the eye and many forms of standard printing do not allow for no margin or bleed printing. Always place all elements, unless previously discussed with your publisher, within your established margins.

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This section is drawn from
http://www.gregathcompany.com/info/tips/selfmanuscript.html
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Marketing advice
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In the 21st century Social Networking is not going away. Where you may have “pressed the flesh” and been active in organizations to network in the past (thus getting the word out on your current and past projects), getting involved in the online community can be great if your marketing is “grass roots” based. Don’t go crazy – it will just result in more stress about learning something new: Learn about your options, join one at a time and monitor a bit before making it a marketing platform. In this way, if the interface or tone doesn’t seem right for you, you won’t gain followers you’ll abandon if you discontinue.

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Genealogy ideas – this issue marketing applies to genealogy as well.
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Have a tip? e-mail us
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Computer aid!?! – see Design Inspiration this issue.

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October E-Magazine – Complete Wednesday, Sep 30 2015 

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What’s It Mean? A-Z
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Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.
From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

Halftone (pre-press): An image taken from your photo that has a dot pattern laid on it (or made up of dots) for better reproduction. Without the correct dot pattern, the photo would look like a bad copy machine copy (motley). Many of today’s newer copiers automatically lay a pattern, thus better copies.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Tips to promote QR code scans (part 2)

  • Note most QR codes will work if damaged even 30% – allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smbc – allow for distance as well.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html

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Book Manufacturing Concepts (Electronic)
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Ebook audio services develop all the time. An online service that offers both free and professional (paid) services is Booktrack and there are many more.

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This section is drawn from
http://www.gregathcompany.com/publish/design/digital

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Marketing advice
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Shipping is an important component to many marketing plans. If you choose USPS as your service provider, these links may be of assistance:

Postal Explorer, Price Lists/Rates, RIBBS, Business Customer Gateway

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html

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Genealogy ideas – see computer aid this issue

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Computer aid!?!
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Not sure where to start learning online about genealogy and tech? Take a look at Barry’s Genealogy list of webinars and expand from there! http://genealogybybarry.com/introduction-genealogy-webinars/

September 2015 Ezine – Definitions Wednesday, Sep 2 2015 

Gripper Margin (*Grip): Margin space that is needed to get the page through the press.  Strictly speaking the *Grip is space that cannot be printed upon, and is always larger on one of the 4 edges of the paper. 

Grain – refer to paper grain

*= standard term not generally used at Gregath

July 2012 E-Zine (V11#7): Define Thursday, Jul 19 2012 

Writer’s Lingo
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Front matter: All the pages in the front of the book, leading up to the text proper – title page/verso, dedication, table of contents, frontice piece, preface, etc.

Gripper Margin (*Grip): Margin space that is needed to get the page through the press.  Strictly speaking the *Grip is space that cannot be printed upon, and is always larger on one of the 4 edges of the paper.

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

February 2009, V8#2: Production Monday, Feb 16 2009 

If sending a hard copy manuscript, we suggest setting all margins (including any headers and footers) on a 8.5×11″ book at 1″. Generally a book printed from this would contain a 1.25″ binding/interior margin, and a .75″ trim/outside margin. “Fixing” the margins in this way is a free service we offer to make it easier on the manuscript preparation person.

Can you “cheat” the 1″ margin on a smaller format book and still have a pleasing balance of print and white space? Margins that leave less white space don’t have quite as pleasing a balance between printed and white space. Additionally, if the book is very thick, you can make a book with so small a margin that people are breaking it’s spine to read it. Outside margins differ between hard and soft binding selections, as they all have different minimum trim requirements.

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This section is drawn from
http://www.gregathcompany.com/publish/design/margins.html

June 2006, V5#6: Define Friday, Jan 30 2009 

Trim Edge (or Margin – also “Fore Edge”): The edge of the page (leaf) or a board opposite from but parallel to, its binding edge (i.e., opposite from its binding edge).

January 2006, V5#1: Define Thursday, Jan 29 2009 

Binding Edge: Edge of text block that is attached by sewing or adhesive binding, etc.

Binding Margin (inner, gutter, or back margin): Margin where text block is attached: The distance between the binding edge of a printed page and the text area.

April 2004, V3#4: Design Tuesday, Jan 27 2009 

Often overlooked space saving technique: Many times, an author wants to put a lot of information in a book, while publishing in the fewest pages possible (basic economics).  While an author may easily be able to fill 400 pages, they may be able to present the same information in an easy to read format of 350 or less – thus spending less per book to produce in hard or softbound format.  If the author has chosen to use photographs, one of the most overlooked ways of “saving space” is to have both the photographs one is interested in using on a page and to “fill up” the white space around the photos and captions with other text.  With our fees for photos, many people group their photos onto pages, but rarely do they think to also add text to these pages.  A page with two 2×4″ photos can accommodate quite a bit of text besides the captions.  Before laying these pages out, it’s always a good idea to double-check with your printer.

December 2003, V2#12: Define Thursday, Jan 22 2009 

Impression Area: Printable area of a page minus margin area.
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 For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html

September 2003, V2#9: Define Thursday, Jan 15 2009 

Gutter Margin: Margin on the “inside” of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.

From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING – (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

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