July 2015 Magazine – Marketing Thursday, Jul 2 2015 

Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mailpiece are fully viewable and the only notice of which side is “up” is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card – unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get “flipped” in the mail stream and returned to you: this acts as a return service, effectively “using” the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html

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January 2015 Magazine – Definitions Friday, Jan 9 2015 

A-Z
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*Double Wire Binding: Soft type of binding where spine of book consists of double wire loops threaded through holes in book block. This method is more durable then spiral binding. See Coil/Spiral Binding

Drop Ship (marketing): Within 48 hours of receiving an order, it is forwarded to the Copyright holder, author, publisher, etc. (usually by postal system). That person maintains all book inventory and controls shipment. After they receive the order, they fill/ship it within 10 days. Due to the many individuals and businesses as well as different shipping methods Gregath does not guarantee a specific carrier or class. If the person has failed to inform Gregath as to an out of print status, a full refund is issued for the unavailable book. See Also Special Order
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!

Current Publishing Bonus Offer Thursday, May 22 2014 

Free drop-shipping service (order fulfillment/pick and pack/blast shipment) for all orders at time of publication

Through November 24, 2014 only:USPSPriorityBox

You pay only the actual cost for mailing USPS Priority – all handling and all mailing material (tape/label, etc.) at no charge. You provide the order information electronically (Word, Excel, in-text email, etc.), we’ll pack the individual orders into the appropriate packaging that cost the least Priority postage safely possible, then take them to the post office. Any books above this are then shipped to you (or a single address of your choice). Each order’s tracking will be emailed to you or the end customer at no additional charge and includes up to $50.00 insurance, per package.

Other shipping methods and services vary – may include additional mailing material charges.

To qualify for this special offer, you must do the following:

  • Specifically request this offer with your manuscript/deposit mailing.
  • Send your manuscript, mailing information, and deposit to arrive at the publisher by 11-24-2014.
  • Include the code “Blog listed special” in your letter of instruction.

Newest Soft Cover Publishing Package Wednesday, Jul 31 2013 

Take our expanding family of publishing packages as a good starting point, or use them as is! The newest package available is our Soft Cover Mini-Mailer. It covers 8.5×11″ books and smaller of no more than 200 pages, digital manuscript preparation, soft cover graphic art design, publishing, 50 mailing boxes (or 100 priority mail boxes with $30.00 credit), promotional flyers and more. Visit the package page for more details.

July 2012 E-Zine (V11#7): Computers Thursday, Jul 19 2012 

Did you know that you can use the Microsoft Office combination of Excel and Word to produce individual items up to, and including, postal bar codes? When desiring postal bar codes, the computer system will need the bar code font installed. Also, double check with your printer specifications to be sure it is capable of producing USPS readable codes.

June 2003, V2#6: Define Sunday, Jan 11 2009 

Drop Ship: The seller of the product doesn’t actually have the inventory. The order is forwarded to the author minus a sales commission. The author maintains all book inventory and controls shipment.