Business Mailing Services Friday, Feb 20 2015 

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

Quarterly journal by the Stovall Family Association that is printed and mailed through GCI.

GCI has held a permit imprint with USPS for many years. Last year, they began using variable data printing to individually address and prepare mail pieces for clients. This includes USPS smart bar codes which qualify business/bulk mailings for further discounts. Visit their new informational webpage at http://www.gregathcompany.com/service/printing/bulkmail.html

for more details.

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October, 2013 Electronic Magazine – Marketing: Mail merge with dashes (-) Tuesday, Oct 8 2013 

Plus-4 Zipcode and other dashes

Sometimes basic mail merge has problems with cells that contain a dash (-) such as a plus-4 zipcode (74370-0505) – it refuses to print anything for that area, or switches to gobbledygook. Simple solution for zips – make a base cell for your code and a +4 cell for the additional numbers and when setting up mail merge don’t forget to place a dash between the tags. For small lists and rural areas, some just use the base zip, but that sometimes slows delivery.

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Taken from
http://www.gregathcomany.com/service/cards/postcards.html

Full September, 2013 Electronic Magazine Tuesday, Oct 8 2013 

What’s It Mean? A-Z
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Bar code: Symbol capable of being read by an optical scanner. Generally placed on back cover providing specific information about item.

Binding: Folded sheets (signatures) or single leaves (pages) secured on one edge (spine) and protected by a cover.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand?  Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Placing your eBook in a keeper case, usually used for DVDs, gives you an outer cover, as well as a space inside for a small booklet.

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Taken from
http://www.gregathcomany.com/publish/design/insertitems.html#cd
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Book Manufacturing Concepts
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Some things you may consider when seeking permission to reprint:

  • Copyright release can be anything from “sure, please keep this work in print and do whatever you want to with it” to very specific like “you may print 15 copies, with the attached disclaimer, but otherwise unchanged in hard cover with this publisher, at one time in the next six months, not to be used for profit”. Copyright release may require compensation in exchange for the release.

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Taken from
http://www.gregathcomany.com/publish/reprint.htm
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Marketing advice – variable data
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Microsoft Office users may be comfortable using mail merge to personalize each and every mail piece. If not, with a little bit of effort, learning the tricks can pay dividends. Instead of a general form letter/card – each one can be personalized. The days of hand addressing or running labels you have to stick down can be a thing of the past as well. Mail merge everything into a PDF to be sure it all prints exactly the way you envision (no additional charge) or send along your Excel spreadsheet or Access database with your camera ready mail merge file for a small service fee.

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Taken from
http://www.gregathcomany.com/service/cards/postcards.html
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Genealogy ideas
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You might be surprised what you can find useful in free federal publications: http://publications.usa.gov/USAPubs.php?NavCode=K

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Have a tip? 
e-mail us
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Computer aid!?!
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Have you jumped on the social networking bandwagon, but don’t think it’s worth the time? Consider choosing 1 social networking platform and take the time to learn how to really use it. Then, don’t over use it. If you begin to see results, you may choose to grow into another platform, etc. but just having a user account won’t do much good unless you make it work for you.

July 2012 E-Zine (V11#7): Computers Thursday, Jul 19 2012 

Did you know that you can use the Microsoft Office combination of Excel and Word to produce individual items up to, and including, postal bar codes? When desiring postal bar codes, the computer system will need the bar code font installed. Also, double check with your printer specifications to be sure it is capable of producing USPS readable codes.