June 2017 E-magazine Wednesday, Jun 28 2017 

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What’s It Mean? A-Z
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Post binding:  See Chicago Screw

Point: Unit of thickness, one thousandth of an inch (0.001″).

Terms marked with an asterisk (*) are not generally used in our office.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When designing mailing tools, consider the number your are mailing at one time as well as the number of times you may mail over the next year. Utilizing a permit imprint saves you time placing stamps on each item as well as saving money. There are several things you can do with an imprint that will have to be added to your camera ready layout. *******

In addition to retail postage (stamps), if you are mailing more than 200 at one time, Gregath can get you a marketing discount and you can skip the stamps. If mailing more than 500 at one time, first class mail imprint (no stamps) may be an economical option.

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More information can be found at
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Book Manufacturing Concepts – not in this issue
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Marketing advice
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For your information – in case you hadn’t noticed yet: USPS has renamed their business class mail rate again. Add standard mail rate to history along with third class, second class, and bulk mail. For business imprint, Standard Mail is still current, with USPS instructing the change to Marketing mail in the future.

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This section is drawn from
http://www.gregathcompany.com/service/shipping/bulkmail.html
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Genealogy ideas
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The Connecticut State Library is producing a fine online resource for WWI information: http://ctinworldwar1.org/. This is an ongoing effort that may be a goldmine for some.

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Have a tip?  e-mail us

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Computer aid!?!
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As we all continue to look at getting newer operating systems (OS), like Windows 10, keep in mind that not all of your old programs may work on the new OS – even anti-virus subscriptions.

November & December 2016 E-Zine Tuesday, Dec 13 2016 

This busy season we are announcing both issues can be found on our website or in a Facebook note. We realize this may not “deliver it to your door” like placing the text in three different places online, but think it might be worth the little extra effort for blog readers.

December E-Magazine: Complete Wednesday, Dec 9 2015 

What’s It Mean? A-Z
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Hard strip spine: For these hard covers, a hard strip inlay is made from material that is the same thickness as the front and back cover boards, with the inlay slightly narrower than the text bulk.  This creates a book with “shoulders”.

*Head: The top, specifically the edge, of the book.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don’t understand? Try us – email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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If including the transcription in the book, use a QR code to provide access to the document.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html
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Book Manufacturing Concepts
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Ready to try your hand at eBook publishing without a major software investment of professional assistance? One full-featured online option to look at is Calibre.

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This section is drawn from
http://www.gregathcompany.com/publish/electronic/ebook.html
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Marketing advice
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Don’t forget we offer a full section of our website to help: http://www.gregathcompany.com/marketing

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Genealogy ideas – see computer aid this issue
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Have a tip?  e-mail us
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Computer aid!?!
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Did you know Family Search is sharing its book collection online?

https://books.familysearch.org/primo_library/libweb/action/search.do?vid=FHD_PUBLIC

Read more about it http://www.ancestryinsider.org/2014/09/familysearchs-electronic-books-byufhgc.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AncestryInsider+%28The+Ancestry+Insider%29

Electronic Magazine – September 2014 v13#9: Genealogy Friday, Sep 5 2014 

Did you know about this free resource?

Original Databases UK – www.originaldatabases.co.uk

Over 169,000 entries, including:

# over 66,000 parish mag. entries from 94 locations (in GHD Database);
# 2,352 Family Bible entries (in GHD Database);
# over 16,000 Monumental Inscription entries (in PMID Database).

Access permanently free.  (Only images/transcriptions are chargeable.)

Electronic Magaizine Issues now all current! Tuesday, May 20 2014 

Our monthly electronic magazine has now been brought up and is current. You can view individual entries on our blog – by subject, or go to our website to view them by issue.

August E-Zine Note Saturday, Aug 4 2012 

The August issue of our E-Magazine is now available through our website. We will not be breaking it out this month. Thank you, in advance, for understanding and clicking!

March and April Electronic Magazine Links Friday, Apr 13 2012 

March got away from us so here are links, to our website, for the magazine for two months:

March Edition

April Edition

February 2004, V3#2: Marketing Monday, Jan 26 2009 

Paid Advertising:

Display advertising can work to ones advantage. National advertising is well worth the effort and cost.  A one column, one inch long display advertisement in a genealogical magazine that is circulated nationally or internationally will usually bring a good response.  Depending on your target audience, display advertisement has been known to bring more interest then the same information placed in the classifieds or even marketplaces.  Advertising rates are usually published in each issue and can vary greatly from publication to publication. The same advertisement may be placed in target newspapers and topical (genealogy, Civil War, hobby, geographically targeted, etc.) magazines. 

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This section is drawn from our online marketing advice at http://gregathcompany.com/marketing.html