March, 2014 Electronic Magazine – Marketing Tuesday, May 20 2014 

To look over an 8 week case study an no-nonsense check list of how to assist any event host in boosting marketing, foot traffic, and interest, read the article, How to Fill a Room by Ellen Cassedy (reprinted with permission). This is a great blueprint for every stop on a marketing tour or junket. However, for multiple local events, it would have to be adjusted, so as not to make friends and local contacts begin to tune you out.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/events.html

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December, 2013 Electronic Magazine – Marketing Tuesday, May 20 2014 

Typically virtual book tours run a certain number of consecutive days (no “dark” travel dates needed). While the virtual nature may tempt you to have more than one stop per day, it’s best to average just one a day to make sure you don’t divide your focus, and to keep each stop special and individual. Most virtual tours last from 5 to 10 days in length, and may cross a variety of online service types (chat rooms, blogs, bulletin boards, elists, etc.).

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html

November, 2013 Electronic Magazine – Marketing Friday, Nov 1 2013 

Use a virtual book tour to assist in setting and keeping PR goals

A lot of authors that don’t live off their writing may let leave their own promotional needs unfulfilled. It’s easy to promise yourself to get that press release done by next week, but sometimes easier to choose to do something else instead. By setting up a virtual book tour, you are out little to no expense, but have set dates that you will generate material that can be used for other promotional work.

Virtual book tours are no great mystery – they are actual tours that you can conduct from anywhere that go anywhere. To set up a tour, find places online that have guests, or may be interested in “hosting” a guest that seem to have traffic that are people who would be interested in your book/subject(s). While it would be great if they are all buyers, someone who doesn’t buy, but shares with all their friends may net you more than a single original order! Also, if you discover places that would like to host you, but the dates will not match your tour, consider a stand alone virtual event.

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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html