August, 2013 Electronic Magazine – Book Design Wednesday, Aug 7 2013 

With eBooks, your insert possibilities are vast!

Contact us to discuss your needs and book vision!

Standard jewel case packaging will include a “front cover” with two sides printed. However, that standard insert could include 4 or 8 pages – even in slim line cases easily. Regular single disc jewel cases can include even thicker booklets.

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Taken from
http://www.gregathcomany.com/publish/design/insertitems.html#cd

December 2012 E-Zine (V11#12): Marketing Wednesday, Dec 19 2012 

If you didn’t use your Christmas communications this year to spread the word about your publication, begin now to think of how to incorporate it into next year’s greetings:

  • Add information to stationary
  • Include a book focused insert – perhaps free post cards, a book mark, coupon, etc.
  • Mention a new book development in annual letter
  • For genealogy – request a small bit of specific information (don’t forget the SASE is by USPS)

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Visit http://www.gregathcompany.com/marketing for more

December 2012 E-Zine (V11#12): Production Wednesday, Dec 19 2012 

Consider using an archival photo mounting sleeve to place an actual photograph within your book. Today’s options can be easy to use and self-adhesive. Dedication to a special individual? Give your book buyers a special keepsake by placing a real picture within their book. This can “upgrade” a book by placing the photo and sleeve over a printed photo. Just one of many things that can go into producing a deluxe or keepsake edition. A lower lifetime idea would be to place on the book cover.

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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html

November 2012 E-Zine (V11#11): Design Thursday, Nov 1 2012 

Many flat storage solutions can be bound directly into a hardbound book spine. To allow to items to be placed within, extra material is added to the spine. General ideas include envelope or sleeve of varying material, photo or document display page or CD/DVD keeper page. Budgetary restrictions commonly place these grouped together at the beginning or end of a book next to the end pages. However, they may be placed at intervals or wherever they are required – except between odd and the next consecutive even page (front to back on one sheet of paper).

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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html

April 2006, V5#4: Marketing Thursday, Jan 29 2009 

One marketing options that will add too much to the cost of a book or periodical may include: Consider adding a loose purchase/renewal form to (renewal) issue – use colored paper for “pop”.

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This section is drawn from http://www.gregathcompany.com/marketingsubscriptions.html

January 2005, V4#1: Marketing Wednesday, Jan 28 2009 

Make your postage count!  If you have a reason to send anyone correspondence, include information about your publication in some format as well.

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This section is drawn from information online at http://www.gregathcompany.com/marketing.html

October 2004, V3#10: Marketing Wednesday, Jan 28 2009 

You may choose to have matching stationery – including cards, invoices, inserts, etc.  This provides you and your project(s) visibility and product recognition.  If you incorporate your project(s) into your stationery and add a card or bookmark to all correspondence, you never know what interest you may pick up.

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This section is drawn from information online at http://www.gregathcompany.com/marketing.html

June 2004, V3#6: Define Tuesday, Jan 27 2009 

Call-outs: Brief passages of text lifted from within the publication placed in larger type size (and occasionally font) to gain attention.  They are often inserted into the text (divided by the change of font/size, sometimes boxed, or with other graphics) as an element which breaks the text or copy.  Usually, it is “teaser” copy – attention-getting and draws readers into the item.