June 2012 E-Zine (V11#6): Marketing Wednesday, Jul 18 2012 

In today’s world it is important to send out a polished appearance. This includes using handwriting only for specific impact. A PR mailer should have your return information printed on it, however a hand addressed piece can add to the personalized touch. We offer a variety of printed envelope options (standard minimum 500). Hesitant to buy 100s of custom imprinted envelopes for this project? Did you know USPS can send you envelopes in several styles with postage already on them in quantities as few as 50? Fairly plain ones cost 57 cents each – only 1 penny more than a blank post-paid envelope from USPS. Visit USPS  and mouse over “shop” (in the blue line) and click “Order Personalized Stamped Envelopes” (3rd choice). Don’t forget to sign in (or create your free account). Payment options even include PayPal! (instructions current as of 7-18-12)

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This section is drawn from
http://www.gregathcompany.com/marketing

January 2005, V4#1: Design Wednesday, Jan 28 2009 

Fastback suggestions: With the fastback method, a spine imprint may be added, but not very economical on small publishings.  It may also be possible to use a wider variety of specialty covers economically.  With the fastback method there are a limited number of fabric colors available for the spine – one can design their cover to either contrast or match the spine.

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This section is drawn from information online at http://www.gregathcompany.com/sb/index.html

October 2004, V3#10: Design Wednesday, Jan 28 2009 

Overall colors: Even if you don’t have a full color budget, you can consider color on a bigger scale.  What colors of cover are offered and what colors of imprint are included in the base price?  What colors of end sheets and text paper can be used economically? A brown suede-look book might really be enhanced with cream text and end papers.  Then, to use gold or bronze foil or even cream ink?

Red foil on carmel suede finish.

Red foil on carmel suede finish.