August 2005, V4#8: Design Thursday, Jan 29 2009 

Bleeds
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When planning a book, one may need to consider whether to incorporate bleeds into the project.  If economy is a factor, the answer to the question is to achieve your ascetic goal some other way.  Work with your publisher on this factor is bleeds are really a high priority.  Sometimes impression area can be stretched to the point that by the time the binding trim has been taken the book looks like it was planned with bleeds – but economically, the underwriter avoided a costly option.

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This section is drawn from information online at http://www.gregathcompany.com/udo.html

December 2003, V2#12: Define Thursday, Jan 22 2009 

Impression Area: Printable area of a page minus margin area.
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 For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html